Maximizing value marketing in unprecedented economic times Ahab Nimry, Partner and CCO at Big Day on messaging that highlight value for consumers.
ClickZ Daily: Feb 02, 2023 |
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| Good morning, Consumers remain in a dark mood as they have less to spend and increasingly want value for their dollars. Marketing mirrors this consumer outlook as marketers are asked to do more with less. This is where brand messaging steps in as an effective vehicle for brands to emphasize the holistic benefits of their products. Ahab Nimry, Partner and CCO at Big Day shares actionable advice on how brands can drive value marketing through effective messaging. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Strategy Ahab Nimry While consumers face uncertainty, brands can stand out by prioritizing value and highlighting the positive impact of their products in their messaging |
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Digital Advertising Matthew O’Connor Why advertisers should pump the brakes on ineffective formats and give OOH a larger slot in their media mix during major shifts Read more |
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| SEO Benjamin Broomfield A fresh take on the best practices for video content, common SEO mistakes, the impact of video on a brand’s broader strategy, and more Read more |
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