Confessions of an ex-brand global media chief: 'It's all one massive arbitrage system'
Talent shortages are an ongoing problem in digital media, but for brands the issue is becoming more acute. That's the view of a former global media head of a multinational brand, who spoke as part of Digiday's Confessions series, in which we grant anonymity in exchange for candor. This exec, who managed multibillion-dollar budgets, believes clients have shot themselves in the foot by not bothering to understand media. |
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How Vice plans to prove to advertisers its branded content works
Vice Media is the media empire largely built off being an content agency. For years, the Brooklyn media company has worked closely with brands to make them cool, or at least make their brands part of cool content. Now, Vice wants to prove to advertisers that this kind of branded content is effective while giving them a better understanding of the audience they're reaching. |
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How food brand Tasty is a template for BuzzFeed's vertical expansion
In less than two years, Tasty, a Facebook page filled with short recipe videos, has become the engine of BuzzFeed's video views. In April, it hit nearly 1 billion views, according to Tubular Labs, even ahead of BuzzFeed's main video page. Now, Tasty is driving the company's social video strategy. |
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Brands are using influencers like ad agencies
An increasing number of brands are going straight to Instagram stars and social stars on other platforms to make creative, cutting their agencies out of the process. It marks a sea change: Cheaper and faster, influencers are essentially replacing agencies as content arms. |
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Snapchat is wooing ad buyers with discount coupons and bonuses
Snap needs to show good results in the second quarter, and it's looking to goose its ad business with offers of discounts and incentives to ad buyers. The platform is incentivizing brands and media buyers, offering bonuses, discount coupons and media credits for ad buys carried out in the second quarter of 2017. |
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Introducing Digiday Changemakers
Welcome to the Digiday Changemakers, 50 people who are making media and marketing more modern. This is our first list, published in the new issue of Digiday magazine, which is part of the Digiday+ membership program. The idea behind Changemakers is to recognize those in media and marketing who are making change happen on a daily basis. We wanted to get beyond the same names and faces that appear on most lists. |
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