She was never going to give up without a fight. Following a campaign of support from politicians including public advocate Letitia James and Rep. Carolyn Mahoney, New York City has officially invited McCann's "Fearless Girl" statue, created for client State Street Global Advisors, to remain in her spot opposite the Wall Street bull through February...
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AdFreak Daily Roundup
March 27, 2017
Today's highs and lows of creativity
State Street artwork is added to DOT Art program
By Tim Nudd
She was never going to give up without a fight. Following a campaign of support from politicians including public advocate Letitia James and Rep. Carolyn Mahoney, New York City has officially invited McCann's "Fearless Girl" statue, created for client State Street Global Advisors, to remain in her spot opposite the Wall Street bull through February...
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A tale of hope and renewal from Northwell Health
By David Gianatasio
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It’s time to look beyond viewability
Products are people, too!
By Gabriel Beltrone
Homes for everyone
By T.L. Stanley
Spicer Greene says it meant to 'encourage the loving act of gift giving'
By David Kiefaber
Asheville, N.C., jewelry store Spicer Greene Jewelers' newest billboard, with pictures of gemstones surrounding the headline "Sometimes it's OK to throw rocks at girls," has invited some understandable backlash this week. The billboard was officially rebuked by Chelsea Clinton, and protests have been planned by members of local organizations, including the Women's Rights Committee, Stronger...
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Lapiz takes fun weather to dreary Germany
By Tim Nudd
As part of a tasty new tourism campaign, ad agency Lapiz just made Cloudy With a Chance of Meatballs a reality. But instead of soup and juice, this futuristic cloud rains something altogether more buzzy--tequila. Lapiz, a unit of Leo Burnett, used ultrasonic humidifiers to vibrate tequila at a frequency that actually turned it into...
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Humor meets high fashion
By Tim Nudd
UPDATE: Hearst, the publisher of Harper's Bazaar, tells Adweek that this film was produced as editorial content, not branded content. Original story below. Brands like Kate Spade New York have brought a welcome warmth to the coldness of high-fashion advertising lately with charmingly quirky (and product-filled) comedic films. Now, Harper's Bazaar has published a new...
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Getting hungry for the Showtime revival?
By David Kiefaber
As we know from the recent uptick in people on social media pretending they understood Twin Peaks, a remake of David Lynch's surreal ABC series is coming to Showtime soon. The advance marketing has been just as odd as you'd expect, with backwards-talking phone messages for Australian fans and weird billboards popping up in the...
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Leo Burnett pitches National Canadian Film Day 150
By David Gianatasio
Who can you trust for an honest assessment of the movies being screened at Reel Canada's National Canadian Film Day 150 on April 19? Grey's Anatomy alum Sandra Oh certainly seems like a good bet, based on her character in "The Woman Who Can't Lie," a cinema ad from Leo Burnett Toronto directed by actor...
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Blurring the line between science and magic
By Gabriel Beltrone
It's not magic. It's science. That's the familiar spirit of a new campaign from Dell Technologies--the company's first major advertising rollout since forming via the merger of Dell and EMC last fall. Westworld actor Jeffrey Wright plays spokesman in a series of ads emphasizing the corporation's computing contributions to a range of industries. Y&R created...
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