UPDATE: Immediately after we published this story, a McDonald's U.K. spokesperson confirmed that the chain had reversed course and decided to pull the ad. "We can confirm today that we have taken the decision to withdraw our 'Dad' TV advert," the statement read. "The advert will be removed from all media, including TV and cinema,...
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Adfreak
May 16, 2017
Today's highs and lows of creativity
Approach to a sensitive topic goes awry
By Patrick Coffee
UPDATE: Immediately after we published this story, a McDonald's U.K. spokesperson confirmed that the chain had reversed course and decided to pull the ad. "We can confirm today that we have taken the decision to withdraw our 'Dad' TV advert," the statement read. "The advert will be removed from all media, including TV and cinema,...
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It's just on the tip of our tongues
By Angela Natividad
Promoted Content by Adobe
Robo-advisors upend the status quo
More advice for young people from veteran creatives
By Tim Nudd
Who needs Kendall when you've got VFX?
By Angela Natividad
Wrigley explains why it was taken down
By Tim Nudd
Skittles has a long and mostly proud history of celebrating anatomical oddities and physical ailments, from the famous "Touch" and "Beard" spots a decade ago to more recent work like "Bleachers." But the brand's Mother's Day ad for 2017, by DDB Chicago, apparently went a little too far, with its dramatization of a mother and...
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It's about 'empowerment and confidence'
By David Gianatasio
Liquid-Plumr cracks wise in this new commercial from FCB Chicago. Various folks, ranging from a firefighter and florist to a bowler and boxer, expose some backside cleavage (though nothing overtly NSFW) as Rosemary Clooney's jaunty "Too Marvelous for Words" plays in the background. "There's a Plumr in all of us," proclaims the voiceover. A spiffy...
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The only way to hear an Empire of the Sun exclusive
By Angela Natividad
DS Automobiles--a premium sub-brand from Citro?n--is releasing a series of limited-edition 2017 models, including the DS 3 In?s de la Fressange (named after the French model and fashion designer) and the DS 4 Crossback Moondust. Only 500 of the former, and 150 of the latter, will be produced for the French market (out of 1,000...
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Meet Stan, mired in an existential crisis
By Gabriel Beltrone
It's the plight of the crash test dummy. As automatic safety features on cars improve, life-sized plastic dolls are becoming obsolete, and they're not happy about it. So goes the silly but illustrative concept behind a new campaign from Toyota and Saatchi & Saatchi Los Angeles. A third ad launching today joins two from April...
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Long-form spot says 'This Bud's for 2'
By Tim Nudd
Derek Jeter's retirement from the New York Yankees in 2014 inspired some of the most memorable sports advertising of that year, from Jordan Brand's "Re2pect" campaign to Gatorade's "Made in New York" spot. Now, with the Yankees set to retire Jeter's number 2 this Sunday in the Bronx, it gives marketers another chance to celebrate...
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Give Mom some better dialogue this weekend
By Tim Nudd
If you're Danny McBride's mom, watching Vice Principals on HBO, you've ... gotta be proud? Or are you cringing a little every time he opens his mouth? In a fun Mother's Day ad for the network, agency Mekanism assembled six mothers of HBO stars and had them recite reprehensible lines of dialogue that their offspring...
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