McDonald's branding is so iconic that it communicates just as well in very minimalist form, as the company's extremely stripped-down advertising in France has long proven. Now, in Canada, the fast-food chain is applying the same approach to out-of-home ads--with surprisingly useful results. A new campaign from Cossette crops the iconically curvy Golden Arches to...
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March 02, 2018
AdFreak
Today's highs and lows of creativity
McDonald’s Crops the Golden Arches to Direct You to the Closest Restaurant
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