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 | Adfreak | October 10, 2017 | | Today's highs and lows of creativity |
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| Are you 'Obsauced' with them? By Gabriel Beltrone The sauces that come with McDonald's new Buttermilk Crispy Tenders aren't just seasonings for your chicken fingers. They're full-blown identities. A new campaign uses a set of elaborate posters and accompanying descriptions to promote the nine dipping options that come with the limited-edition menu item. Which type you choose says a lot about who you... Read more » |
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| Because it shouldn't (only) be about economics By Angela Natividad |
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| Powerful anti-bullying PSA from Monica Lewinsky and BBDO By Gabriel Beltrone |
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| The Oscar winner's new ads are part of a larger partnership By T.L. Stanley |
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| Another PR avenue for Kickstarter darling Filippo Loreti By Tim Nudd Brands born on Kickstarter already know a little bit about gaming the system. And now, one of the most popular recent Kickstarter brands, watch maker Filippo Loreti, has found another unconventional path to PR--in the form of a gigantic personal apology. Almost 18,000 backers gave Filippo Loreti some 5.7 million euros (about $6.7 million) to... Read more » |
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