DAILY SCOOP

McDonald’s sets threshold for closing indoor dining, Americans want employee vaccine status shared in ads, and Starbucks responds to employee unionization effort

Also: Kate Spade promotes NYC artists’ mental health, Nike gives employees the week off, and Fortnite introduces MLK experience.

PR INDUSTRY

To nab top talent, one PR agency turns to celebrity platform Cameo

Having a hard time filling roles amid a red-hot labor market? The crunch is forcing some hiring managers to get creative.

SOCIAL MEDIA

7 professional networking alternatives to LinkedIn

It’s crucial to build your relationships with industry colleagues. Consider these helpful platforms and opportunities.

THE WORKPLACE

The demise of the annual performance review has been greatly exaggerated

The classic employee evaluation tactic has fallen out of fashion in recent years, but a new survey shows companies can’t quite quit them.

DAILY SCOOP

Louisiana exhibits preparation as Hurricane Ida arrives, social media strategy tips, and Grubhub and DoorDash respond to Chicago lawsuit

Also: Honey Baked Ham shares data on pumpkin spice trend, T-Mobile’s CEO outlines cybersecurity commitments, and YouTube opens an event space.

RESEARCH SNAPSHOT

As autumn flavors make early appearances, what do customers really want?

The data shows that brands who can ignore a few outspoken naysayers on social media can reap the benefits.

PR INDUSTRY

Want to capture the hearts of Gen Z? Have the courage to take a stand

A look at how some brands have taken action to attract this generation, made missteps, and what you can do today.

DIVERSITY AND INCLUSION

How to retain people of color and build a diverse leadership

Without investment, exciting young PR pros will leave your organization before they can become the leaders that will reshape the industry.

THE FRIDAY REPORTER

NYT’s Carl Hulse on what drives and captures the attention of reporters

The beltway correspondent for the leading newspaper shares some of his many interests and what its like covering the news from the nation’s capital.

DAILY SCOOP

President Biden responds to Kabul terrorist attack, Americans check Snapchat and TikTok for vaccine news, and ABC News orders independent assault investigation

Also: Brands measure gender parity for Women’s Equality Day, Electronic Arts shares accessible video game patents, TikTok limits spread of viral Milk Crate Challenge, and more.

REMOTE CULTURE

The remote agency gets another look after COVID-19 disruption

Some PR leaders are reconsidering the importance of cramming their teams into a big-city office space after the success of remote work during the pandemic.

WRITING & EDITING

20 essential editing tips

Use these tactics to tighten, brighten and enhance whatever sloppy copy comes your way.

BRANDING

Motorola offers insights on multi-year effort to develop brand identity

The team recently announced its new brand platform, “Power to empower,” as the tech company looks to have an identity beyond its revolutionary products.

DAILY SCOOP

Delta Airlines increases insurance costs for unvaccinated workers, 55% in US plan to look for new jobs, and tech companies push cybersecurity training

Also: Krispy Kreme doubles down on donut vaccine promotion, Walmart lets other merchants use its delivery service, and OnlyFans reverses porn ban.