Late last week, McKinsey released its assessment regarding the state of Black representation and inclusion in the film and television industry. The McKinsey report establishes a familiar statistical foundation that finds Black professionals proportionately underrepresented both on and offscreen. The authors note that "the prominence of certain films and TV series with Black leads obscures that fact."
We are proud to share with you that the McKinsey's study relied on demographic data from Variety Business Intelligence, including race, ethnicity, gender and Vscore. Other partners included UCLA, Nielsen, USC Annenberg Inclusion Initiative, and 50+ in person interviews with Black and non-Black industry participants.
It's a major story and has been picked up by Variety, The Hollywood Reporter, Deadline, New York Times, LA Times and countless other news sources.
If you'd like more information on the best-in-class inclusion data that VBI provides to the entertainment industry, please click here for a demo with our team. VBI tracks race, ethnicity, age, gender identity, country or origin, LGBTQ status, among other attributes for over 1.5 million people working in entertainment.
We hope you have a chance to read the study. It's one of our core missions at PMC (parent of Variety, Deadline, THR and more) to increase the level of inclusion across film, television and streaming by providing the Industry with the most accurate and granular demographic data.
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