 |  | | | Top Stories - July 21, 2016 | Study: 59% of U.S. Homes Get SVOD
| | About 59% of all U.S. homes now take a subscription VOD service from a source such as Netflix, Amazon or Hulu, up from 47% in 2014, according to a new study from Leichtman Research Group. more | WHY THIS MATTERS: SVOD has become a core viewing component among non-pay TV homes, of which about 70% take an SVOD service, versus pay TV homes, of which just 57% also get an SVOD service.
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| | FCC Seeks More Answers on NCTA's Box-Ditching Effort | | FCC staffers have sent cable operators and other backers of the "ditch the box" plan another round of questions to further clarify their proposed app-based alternative. more | | WHY THIS MATTERS: Following meetings with stakeholders, the FCC still wants to know what search info will be available via the app, whether data caps will apply to usage and whether the app will be available to non-MVPD subs. |
| | House Dems Probe Niantic on Pokmon Go Data Usage | | Democratic ranking members from various House committees and subcommittees are probing Pokmon Go developer Niantic on the impact of its wildly popular app on consumers' data usage plans. more | | WHY THIS MATTERS: The legislators cited reports of users maxing out their monthly data usage plans in a week of playing and eating through an entire family plan within mere days, prompting questions about whether game players are sufficiently warned of the issue. |
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