Third-party cookies are dying. And honestly? Good riddance.

There is a better way. With a first-party measurement strategy, you can get to the heart of marketing’s impact using outcome-oriented measures like conversions, leads, sales and, ultimately, ROI.

It’s the kind of reporting your stakeholders want. And once media platforms can no longer accurately report on conversions, it’s the only kind of reporting you’ll be able to deliver.

In this guide, you’ll learn:

• How to better define the value marketing is delivering to the organization
  
• How third-party cookies have failed us as a measurement strategy
  
• What you need to adapt your measurement strategy to prove ROI and optimize strategy