Measurement is becoming increasingly difficult in today’s privacy-first world.
With the many changes in the legal and technology landscape and the imminent sunset of third-party cookies by 2023, there are two questions that are looming in the marketing world about measurement: How would you measure (and report on) in-channel performance if you do not have access to all the data? What would this mean for cross-channel data attribution?
This webinar, will cover:
- A current-state analysis of the measurement landscape
- Key challenges ahead for marketers and
- Potential short-term solutions to help you get ready for a cookieless future
Speaker:
Sreekant Lanka , SVP Digital Solutions, iQuanti
Thank you,
The Search Engine Land and Digital Marketing Depot Teams
P.S. If you can't make the webinar,
register anyway and we'll send you the video recording of the webinar later in the day.
