Nov 07, 2023

Good morning, Marketer, if you’re looking to improve or reboot your email outreach, today is your day.

Contributor Michael Maximoff shares key metrics and optimization strategies that helped transform email outreach at Belkins and set a course for long-term success.

If you’re looking for some short-term wins along the way, check out these tweaks you can make to your marketing automation program. Many of them are email-related.

Also today, we discuss some differences between identity resolution platforms and CDPs with MarTechBot. MarTechBot also offers some pointers on improving your prompts — a necessary skill these days!

Chris Wood,
Editor

Email marketing

Email outreach for marketers: Measuring and optimizing performance

Discover how the right email outreach metrics and streamlined strategies can elevate your conversion rates.

AI writing tools

Identity resolution platforms and CDPs: Best of the Bot

See how MarTechBot responds to a prompt; and how the prompt could be improved. Today: the difference between identity resolution platforms and CDPs.

B2B marketing

Humanizing B2B: The key to better customer experience

Learn how to appeal to the rational and emotional needs of B2B customers and first-party data’s role in enabling meaningful connections.

Customer experience

Omnichannel loyalty: Crafting a seamless customer experience

Learn how your brand can thrive by embracing this strategy.

MarTech Webinar

Become a Data Champion By Mastering Marketing Analytics Automation

Join marketing analytics automation experts to learn how to impact the bottom line and prove your campaigns are hitting the mark and contributing to the bottom line.

Marketing automation

5 marketing automation quick wins

4-ways-to-add-personalization-to-your-emails-right-now

Here are some quick ways that organizations can take advantage of marketing automation to increase the value of customer interactions.

Marketing automation

Rethinking content governance in the era of generative AI

It’s time to revisit content workflows and ensure change management is front and center for your marketing team.

First-party data

5 ways to create better customer experiences with data collaboration

First-party data can’t tell you everything you need to know about your customers. And it isn’t enough to create the level of personalization they need. What’s the answer? Data collaboration.

Marketing automation