Advertisers are on a quest for incrementality in retail media. David Pollet, CEO at Incremental, talks to Econsultancy about measuring the return on this fast-growing form of ad targeting, including the limitations of legacy approaches and complexity at big brands.
The EMEA VP of display, video, audio at the supply side platform tells us about her favourite ads, and describes the deprecation of third-party cookies as “as close to [a comprehensive reset] as we’ve seen in programmatic… since the introduction of header bidding.”
At Econsultancy HQ, we’ll be hosting our Q2 meet-up for senior leaders in marketing and ecommerce. You’ll hear from a panel of marketing leaders as they reveal how they have navigated transformation, placing capability at the heart of their strategies.
Please note, the forum is invite-only, so registrations are subject to approval.
This report draws on Econsultancy’s years of research into how leadership is changing in a digital world and offers useful insights and practical models for navigating the evolving landscape.
