DAILY SCOOP

How web links expire over time, USDA explains program to forgive minority farmers’ debt, and Ford’s electric truck push

Also: Big Milk goes over the edge, Amazon responds to alleged hate crime, and Twitter readies subscription service.

CRISIS COMMUNICATIONS

PR in a panic: How to reason with an audience overcome with fear

As communicators look to engage an anxious public around crises like the gasoline shortage in the Eastern U.S., an ability to empathize is paramount.

LEADERSHIP COMMUNICATIONS

How to craft better virtual Q&As

Use these techniques to facilitate smoother, more substantive dialogue.

BRANDING

How Tylenol seeks to support mothers in its latest campaign

The effort is an example of how companies are keen to emphasize compassion and empathy as consumers struggle to maintain balance after more than a year of crisis.

RESEARCH

Tell us about your return-to-office planning for 2021

We want to learn more about whether you have a hybrid approach, how you’re messaging your strategies, and how you know your workforce’s own preferences.

HALL OF FAME

Susan Davis shares insights and lessons from a remarkable career

The 2021 Hall of Fame inductee was interviewed by Ragan CEO Dian Schwartz for our ‘Five Minutes of Fame’ series.

DAILY SCOOP

How the movies are tempting consumers back to cinemas, channels for social justice messaging, and Lego's first LGBTQ-themed set

Also: Omaha Steaks encourages gatherings, Twitter relaunches verification program, and CNN regrets ethical lapse.

THE WORKPLACE

How to build an employee-first, wellness-fueled work environment

Ergotron’s CEO shares guidance on creating a flexible, health-minded workplace suited to your employees’ needs.

RAGAN AWARDS

Ragan and PR Daily honor the 2021 top women in communications

The list of honorees includes leaders in the profession who are working to build bridges and support communities, mentor young pros and champion DE&I, as well as facilitate innovation and trust.

MEDIA RELATIONS

4 tenets for earned media success

Carve Communications’ David Barkoe shares his approach to snag a reporter’s attention.

THE BUSINESS MIND

How to assess and communicate the financial value of the organization

For comms pros, knowing the ins and outs of market capitalization and P/E ratio can be invaluable in sharing the financial strength and business savvy of your company.

RAGAN AWARDS

Announcing Ragan’s Top Women in Communications, Class of 2021

The women on this list inspire—they are fearless and indefatigable players in the game. Congratulations to these influential honorees!

DAILY SCOOP

Saks requires employee vaccinations, Americans won’t share data to stop COVID-19 spread, and HBOMax launches ad-supported tier

Also: Burger King joins chicken sandwich war, Spotify rolls out automatic transcriptions, and TD Bank launches digital content hub.

RAGAN AWARDS

Ragan and PR Daily add 4 women to Communications Hall of Fame

As leaders, colleagues and visionaries, these women represent the very best of the industry—and offer examples of just how extraordinary a career in communications can be.