MEDIA ADVISORY: EMBARGOED WHO report on regulating cross-border marketing of alcohol

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Monday 9 May 2022

MEDIA ADVISORY

EMBARGOED WHO report on regulating cross-border marketing of alcohol

This comprehensive report details the full extent of the way that alcohol is being marketed across national borders – often by digital means – and in many cases regardless of the social, economic or cultural environment in receiving countries.

The report highlights how increasingly sophisticated advertising and promotion techniques, including linking alcohol brands to sports and cultural activities, sponsorships and use of e-mails, SMS and social media, are being used to increase customer loyalty and gain new customers.

It shows that young people and heavy drinkers are increasingly targeted by alcohol advertising, often to the detriment of their health, and highlights the need for more effective national regulations and better international collaboration.

TO REQUEST THE REPORT and PRESS RELEASE, EMBARGOED UNTIL 10.00 AM CEST on TUESDAY, 10 MAY, 2022, PLEASE WRITE TO Alison Brunier (bruniera@who.int) or Carla Drysdale (cdrysdale@who.int) with mediainquiries@who.int in cc.

Media contacts:
mediainquiries@who.int

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