A deal here, a deal there since the year's start show promise, but this isn't exactly a signal that the tide has turned for mergers and acquisitions in media and advertising. Even the recent uptick in term sheets over the past two months feels more like a teaser than a true comeback. Additional coverage: - Marketers have focused on short-term over long-term for some time but that may be changing. More in this Digiday+ Marketing Briefing.
- In the midst of a booming creator economy, livestreaming platform Twitch is making a play for creator and advertiser attention, competing against other big tech platforms.
- Many employers in hybrid setups aren’t mandating company-wide days set for returning but rather allowing teams to decide which days they regularly meet.
- Among all marketing channels considered in Digiday+ Research's CMO Strategies series, social media continues to dominate. In this report, we examine the strengths and weaknesses of social media's top players.
- Roblox’s latest real-life commerce test is a collaboration between Warner Bros., which is using the experience to promote the release of the film “Beetlejuice, Beetlejuice,” and Fandango, which is operating the experience’s virtual box office, through which users can purchase tickets to real-life movie screenings.
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| Top Stories |  | | Ivy Liu |
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| | | | | A deal here, a deal there since the year’s start show promise, but this isn’t exactly a signal that the tide has turned. Even the recent uptick in term sheets over the past two months feels more like a teaser than a true comeback for mergers and acquisitions in media and advertising. | | |
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howdy! | | | | | Marketers have focused on short-term over long-term for some time but that may be changing. | | |
| Advertisement |  | | |
| | | | | A multi-ID landscape requires solutions that map out anonymous identifiers to PII, unifying online and offline data for accurate data management. | | |
howdy! | | | | | In the midst of a booming creator economy, where U.S. marketers are expected to shell out $7.14 billion on influencer marketing by the end of this year, according to Goldman Sachs Research, livestreaming platform Twitch is making a play for creator and advertiser attention, competing against other big tech platforms. | | |
| | | | | Data providers and brands focus on enhanced data, interoperability and compliance to combat the ongoing threat of signal loss. | | |
howdy! | | | | | Many employers in hybrid set-ups aren’t mandating company-wide days set for returning but rather allowing teams to decide which days they regularly meet. | | |
| Advertisement |  | | |
| | | | | While past election cycles have shown that misinformation, fake news and ad fraud are prevalent, brands and agencies can play influential roles in the voter experience — providing authentic information to voters on behalf of their candidates. They’re working to safeguard their media buys, mitigating reputational risks and maximizing ROI. | | |
howdy! | | | | | This is the first half of Digiday’s CMO Strategies report on social media. Among all marketing channels considered in the series, social media continues to dominate. In this report, we examine the strengths and weaknesses of social media’s top players. | | |
howdy! | | | | | Roblox’s latest real-life commerce test is a collaboration between Warner Bros., which is using the experience to promote the September 6 release of the film “Beetlejuice, Beetlejuice,” and Fandango, which is operating the experience’s virtual box office, through which users can purchase tickets to real-life movie screenings. | | |
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