Last year, the media industry changed a lot and, because of that, will change even more this year. Some changes will seem like a return to normal: returns to the office, in-person events and on-set shoots. Other changes will be further steps toward the future: new subscription programs, commerce platforms and 24/7 streaming channels. And still others remain to be seen, like what will actually replace the third-party cookie, whether newer platforms like Substack and TikTok can continue their rises and how many more media companies will consolidate and to what end. Read more below. - To kick off the inaugural Digiday Media Briefing, the Digiday media team has compiled what we see as some of the top trends in the media industry today.
- Digiday caught up with Chipotle CMO Chris Brandt to hear about making a Super Bowl spot amid the Covid-19 pandemic as well as how the brand managed to figure out the tone of the spot.
- Publishers are pushing back targets for reopening offices this year, and employees are skeptical about returning to their desks soon.
- DoorDash had to pivot amid the pandemic to film its first Super Bowl spot that will be part of the eight-year-old apps rebranding.
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| Publishing in the Platform Era | | | | To kick off the inaugural Digiday Media Briefing, the Digiday media team has compiled what we see as some of the top trends in the media industry today. | | |
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howdy! | | | | | Chipotle CMO Chris Brandt discussed making a Super Bowl spot amid the Covid-19 pandemic. | | |
| Sponsored by Twitter | | | | After the planning and testing phases are complete, the critical question is whether a brand is ready to hit the ground running with its new campaign? When it comes to the Twitter feed, there are some timing, experience and tactical details that every brand can use to get its launch just right. | | |
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howdy! | Future of Work | | | | Publishers are pushing back targets for reopening offices this year, and employees are skeptical about returning to their desks soon. | | |
| Sponsored by Criteo | | | | While pandemic-impacted categories such as apparel look likely to bounce back in 2021, other categories that made major leaps in 2020 will sustain those heights this year. Food, beverage and tobacco online sales were up 102 percent year-over-year. For retailers whose everyday e-commerce categories include groceries and other consumables, their marketing strategies are emphasizing those items in 2021. | | |
howdy! | Brands in Culture | | | | DoorDash had to pivot amid the pandemic to film its first Super Bowl spot that will be part of the eight-year-old apps rebranding. | | |
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| Sponsored by PubMatic | | | | Download this new guide to learn about the techniques and technologies that buyers and publishers are leveraging to master identity and addressability in an era of vanishing cookies, diminished mobile IDs and heightened regulations. | | |
howdy! | Publishing in the Platform Era | | | | Both reporters bring years of experience covering the media industry and we’re excited to add their voices to our editorial team. | | |
howdy! | Publishing in the Platform Era | | | | The acquisition of Revue shows newsletter platforms will have to continue to ratchet up their efforts to deliver value to authors. | | |
| Publishing in the Platform Era | | | | Future PLC's huge database of user behavior and shopping habits is what CEO Zillah Byng-Thorne said helped the company grow over the past year. |
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