Hi there,

Thanks for your time this morning.

The Athletic and Bloomberg Media announced a new partnership yesterday under which Bloomberg.com subscribers will get free access to The Athletic's coverage. Furthermore, the sports media site will have its coverage featured as part of a new news show coming later this year for Bloomberg QuickTake, its video network.

So, what does this mean?

Media bundling, as a concept, isn't new to the industry. Far from it. (Can I get an "amen" from you cable TV subscribers?) But while the TV industry is moving to an á la carte model of selecting the individual programming you want to pay for, the digital and print media landscape seems to be favoring bundling.

I wrote about this concept way back in April last year, not long after AppleNews+ came onto the scene. The same rules apply today: media organizations looking to combat the concept that consumers are only going to want to pay for a certain number of subscriptions every month could potentially alleviate these concerns by partnering with other organizations those audiences might want to/are already paying for. A one stop shop for all your media logins (imagine!).

And that's just what's consumer-facing. Behind-the-scenes, what ad deals are bundled media organizations able to strike touting those shared audiences? And in the Year of Privacy, 2020, what kind of data can they collect?

In other news:

• Facing pressure, the ad industry wants new standards for targeted advertising
• Apple has a new head of marketing
• Business on Facebook can now list products, offer appointments directly via developers’ websites
• Businesses can now talk with customers using Messenger from Facebook even if they aren't logged into the platform

Fun Fact: Now that we're home, we're doing more dishes. For you dishwasher homes: even one post-meal pre-rinse can waste up to 20 gallons of water, according to one report.

Need a break? Consider if bidding on a cooler for a fundraiser backed my popular musical artists is something that piques your interest.

Let me know of news tips, and other interesting items at sara.jerde@adweek.com. Otherwise, see you tomorrow!

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