| Today's Top Stories | | #1 | Bayer Says BBDO Created Scam Ad to Win Award
| | | The pharmaceutical company says a sexist ad created by AlmapBBDO and run only in Brazil, which won a bronze Lion in the Cannes ad competition, was a scam and has ordered it to not be used again, Adweek reports. Meanwhile, BBDO global creative head David Lubars acknowledged that the ad was created at the local BBDO agency for the sole purpose that it be entered in the award competition. He also called the ad "pretty scammy" and ordered the Cannes Lion trophy to be returned.
Why This Matters: This is pretty bad public relations for the agency. Apparently the ad was created just to capture the attention of the Cannes judges and not consumers. And the agency, not Bayer, paid for its media placement. Bayer says it hasn't advertised aspirin in Brazil for years prior to this. Wonder how long BBDO will continue to do work for Bayer following this bit of non-transparency?
Two Takes:Adweek | Adweek
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| | #2 | Unilever: End Gender Stereotypes
| | | The packaged goods giant wants the ad industry to stop demeaning women and says all of its own brands are going to move advertising away from stereotypical portrayals of gender, MediaPost reports. Several of Unilever's partner agencies including BBH, 72andSunny, JWT, DDB, MullenLowe and Ogilvy have confirmed that they will be adopting this new creative approach.
Why This Matters: Data has found that 40% of women don't identify with women they see in brand advertising so it makes sense to come up with more accurate portrayals. Unilever executive VP, global marketing, Aline Santos says by positively portraying people as they truly are today, "progressive ads will lead us to a progressive future for all."
A Take:MediaPost
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| | #3 | Agencies Unite on U.N. Program
| | | Six of the world's largest ad holding companies WPP, Omnicom, Publicis, IPG, Dentsu and Havas have unveiled a new collaborative initiative called Common Ground, which will help promote the United Nation's Sustainable Development Program, The Wall Street Journal reports. The program is aimed at improving peoples' lives globally with ongoing initiatives. The agencies will help the U.N. "spread the word" about the program in order to put pressure on governments around the world. The agencies are creating pro-bono print and video ads to help do that, with media time also being donated.
Why This Matters: The agency holding companies are usually major rivals and public critics of each other, but in this case they are joining together to work for a worthy cause. In a joint statement, the agencies said, "We want to demonstrate that even fierce competitors can set aside their differences in order to serve a wider common interest."
A Take: WSJ |
| #4 Sexist Email Company Has History (Adweek)
#5 CEO Recalls How Ads Saved Under Armour (MediaPost)
#6 YouTube Finds Millennials Like Digital Video Ads (B&C)
#7 AmEx Creates Facebook Messenger Bot (Adweek)
#8 Canada Billboards Rotate Ads Based on Speed (MediaPost)
#9 Facebook's Three Favorite Publishers (Digiday)
#10 Agencies Uncertain About Brexit Impact (Ad Age)
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Percentage of North America content marketers who either strongly agree or agree that interactive content grabs readers' attention more effectively than static content, according to a poll by the Content Marketing Institute and ion interactive.
Reported by eMarketer |
| | Ratings | 'BattleBots' Opens Way Down
By Michael Malone Big Brother paced CBS to Thursday's broadcast best, the Eye scoring a 1.2 in adults 18-49, according to Nielsen's overnights, and a 5 share. ABC was runner-up at 1.0/4, then Fox at 0.7/3, NBC at 0.6/2 and The CW at 0.2/1. Leading out of comedy reruns, Big Brother did a 1.7 before a repeat of Code Black. Big Brother premiered at 1.8 June 22. ABC's BattleBots premiere averaged a 1.0 from 8-10 p.m., way down from its 1.9 opener last year, before a repeat of Celebrity Family Feud. Fox had Bones at 0.9, up 29%, while Home Free was down a tenth at 0.5. On NBC, a repeat of Spartan: Ultimate Team Challenge led into a new Spartan at 0.7 (it did a 1.5 June 20), then Aquarius at a flat 0.4. CW had a repeat of DC's Legends of Tomorrow, then a new Beauty and the Beast at a flat 0.2. For more, click HERE |
| | Fates & Fortunes | PIERRE-LUC PAIEMENT was named managing director of Kirshenbaum Bond Senecal Montreal. He was most recently director of marketing and communications at Moment Factory. KBS Toronto also made two new appointments with LORRI MacDONALD joining as VP, client services and LAURA KIM coming on board as executive creative director. MacDonald joins from BBDO where she was a VP and group account director. Kim was most recently cocreative director at Sid Lee.
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