| Today's Top Stories | | #1 | Mobile Ad Blocker Seeks Deals With Advertisers
| | | Ad blocking technology company Shine has hired its first chief revenue officer who is tasked with launching a new tool aimed at brand marketers, Adweek reports. While Shine's technology automatically blocks ads at the carrier level unless users opt in, its new tool will allow advertisers to pay to have its ads placed on sites free of fraudulent and bogus traffic. In effect, Shine will be an ad blocker company for publishers, but an ad verification company for brands.
Why This Matters: This new tool or service will allow Shine to play both sides of the fence, and its ad verification system will allow it to compete with companies like Integral Science. However, it is unclear whether brands and their agencies will be willing to pay money to an ad blocking company for services it can get from a vertical ad verification company.
A Take:Adweek
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| | #2 | Campbell's CMO to Oversee Digital
| | | Following the departure of Campbell's director of global digital marketing, which came to light on Wednesday, the soup company says its digital team will now report for the first time to chief marketing officer Greg Shewchuk, Adweek reports. At the same time, the company will recruit a team of digital experts with specialized skills to be part of the U.S. marketing team.
Why This Matters: Most companies still believe that a specific digital top executive is a must and observers believe Campbell's move is outside the norm at this point. Monik Sanghvi, chief strategy officer at Organic says, "While there may eventually come a time when the role of a digital director is no longer needed, I would be surprised if a majority of brands and companies have reached this point in their digital evolution. I do not believe the need for a digital director is dying."
A Take:Adweek
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| | #3 | Agency Execs Mock Trump in Video
| | | Jeff Goodby and Rich Silverstein of Goodby Silverstein & Partners, along with audio engineer at the agency Nic Dematteo, have put together a video that takes a shot a presumptive Republican presidential nominee Donald Trump. The video shows Trump's crude water bottle moment in which he mocked former rival Marco Rubio, but the voice-over rips him, saying, "Our president is not an entertainer, our president is not a clown. Our president is the leader of the free world, a commander-in-chief in charge of our nuclear arsenal and the living embodiment of our national character."
Why This Matters: Agencies do make political statements from time to time but this one is pretty blatant. Goodby says, "We wanted to put Donald Trump's antics in clear relief for all the world to see." and adds that the next president "should not and cannot be Donald Trump."
Two Takes: Adweek | Creativity |
| #4 Ads on 'Premium' Websites More Effective (WSJ)
#5 More Sponsors for New Star Trek Movie (Ad Age)
#6 Twitter Makes Audience API More Available (MediaPost)
#7 Winners, Losers in Pokmon Go (Digiday)
#8 Sports Campaigns Feature Strong Women (MediaPost)
#9 Omincom Reports Organic Ad Growth (Ad Age)
#10 New Logo for Mastercard (Ad Age)
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|  | 35.2
Hours and minutes per week spent by U.S. consumers watching live TV, time-shifted TV and DVR programs, according to Nielsen data. That compares to 13 hours listening to radio, 11.3 hours using the web and apps via smartphones, 6.4 hours spent on the internet via desktop, 1.49 hours viewing video via desktop/laptop and 23 minutes watching video via smartphones.
Reported by eMarketer |
| | Ratings | NBC's 'Talent' Beats ESPYs
By Michael Malone NBC scored big on Wednesday, drawing a 1.9 in viewers 18-49, per the Nielsen overnights, and an 8 share. America's Got Talent notched a 2.3, down a tenth from its performance the night before, while The Night Shift did a 1.3, up 18%. That beat ABC, which offered ESPN's ESPY awards across prime. ABC scored a 1.6/6; last year's ESPYs did a 2.2. Next was CBS at 1.0/4. Big Brother was down 10% at 1.7, while American Gothic did a 0.5, down a tenth. Fox weighed in at 0.9/4. MasterChef was off 8% at 1.1, and Wayward Pines was a flat 0.8. The CW scored a 0.4/2, with Penn & Teller: Fool Us and Whose Line is it Anyway both at 0.4. Penn & Teller opened to a 0.5 last summer while Whose Line did a 0.3 in its last original airing. For more, click HERE |
| | Fates & Fortunes | JOS DAZ-BALART was named full-time anchor of the Saturday NBC Nightly News, effective Aug. 6. He has shared the role with a rotation of anchors since Nov. 2015. He will continue to anchor his Telemundo news program Noticiero Telemundo on weeknights and Enfoque con Jos Daz-Belart on Sunday mornings. JOE McCARTHY was named president and chief client officer at Princeton, N.J.-based agency Ferrara & Company. He was most recently president of design company Collins, but prior to that served as CEO of Publicis New York. During his 35-year ad career, McCarthy also worked at Nike, where he was VP of worldwide advertising, at Saatchi & Saatchi, and at Johnson & Johnson, where he was VP of global advertising. VENKAT ACHANTA is the new chief data and analytics officer at information services provider Neustar. He was most recently chief data officer at Walmart, and prior to that, was senior VP and global head of analytics at AIG. He also held data-related executive roles at Capital One and at Experian. KEN SPERA has joined Arizona-based ad agency Santy as chief creative officer. He was previously senior VP, creative director at Doner Detroit, an agency he worked at for 16 years. Prior to that he spend 10 years at The Martin Agency, where he created the Geico Gecko mascot. LAURA LIKOS, and ROBIN FITZGERALD are leaving their posts as VP, group account director and executive creative director, respectively, at Crispin Porter + Bogusky Los Angeles, according to a report by Adweek's Agency Spy.
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