| Today's Top Stories | | #1 | Chipotle Tries Animation to Lure Customers
| | | The embattled restaurant chain is premiering an animated short film on the web and in movie theaters this week. The film tells a story of two children running competing businesses who ultimately join together to offer products similar to those sold by Chipotle. At the end of the film, viewers are urged to sign up for Chipotia, the chain's new summer loyalty program.
Why This Matters: Chipotle has used animation before, in 2011 and 2013, and is resurrecting the genre in hopes of getting to the hearts of consumers who may have a bad taste in their mouth from E.coli outbreaks at several Chipotle stores eight months ago. Not helping was that the chain's chief creative officer on Tuesday was arraigned on cocaine possession charges.
Two Takes:Ad Age | WSJ
| | | #2 | Undies Execs Star in Sketches on Snapchat
| | | Bob Wolfley, head of social media for the online underwear retailer MeUndies, and Greg Fass, head of partnerships and influencer marketing, both appeared in a series produced for Snapchat in which they are reclining in seemingly uncomfortable spots in their lounge pants. Digiday reports that it was part of MeUndies desire to use Snapchat to tell stories with a sense of humor in reaching out to millennial customers.
Why This Matters: The campaign was a success with 16% of Snapchat viewers who saw the Snaps containing a link to the MeUndies' company website clicking on it. That was five times more than its average conversion rate.
A Take:Digiday
| | | #3 | Advice for Creating Memorable Slogans
| | | Marketing strategist Al Ries says rhyme and other memory-enhancing techniques can greatly increase the memorability of a brand slogan. In a first-person article in Ad Age, Ries says seeing a name in print is much different in how it is perceived by consumers than hearing it. In addition to rhyme, he suggests marketers or agencies creating brand slogans consider using alliteration, repetition, reversal and double-entendre, and gives his reasons why.
Why This Matters: Ries says a well thought out slogan can last forever. He cites Folger's "The best part of waking up is Folger's in your cup." And M&M's "Melts in your mouth, not in your hands." But very few companies and their ad agencies use even one of those techniques. He says a survey of 1,061 ad slogans found only 175 or 16% used any one of the five.
A Take: Ad Age | | #4 Gatorade Backs Tech-Savvy ESPN Cover (Adweek)
#5 Publicis Invests in 90 Startups, Digital Projects (MediaPost)
#6 Twitter Livestreams Ad-Free From Wimbledon (Adweek)
#7 Grey Returns Bronze Lion Amid Criticism (Adweek)
#8 Amex Gains Most Hispanic Credit Card Consumers (MediaPost)
#9 Tips for Successful Co-Branding (Ad Age)
#10 Zika Hurts Olympic Buzz (Media Life)
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Dollars in billions that will be spent on mobile video globally by 2021, according to research from Strategy Analytics. The report also predicts that mobile video viewers will more than double to 2 billion users by the end of 2022.
Reported by eMarketer |
| | Ratings | 'AGT' Powers NBC to Tuesday Win
By Luke McCord NBC's America's Got Talent drove the Peacock to a Tuesday primetime win. NBC pulled in a 2.1/8, followed by ABC's 0.9/3, CBS' 0.8/3, Fox's 0.5/2 and The CW's 0.2/1. America's Got Talent jumped 8% to a 2.6, while Maya & Marty matched its last airing with a 1.0. ABC's Uncle Buck slipped a tenth to a 1.0 in its season finale, and To Tell the Truth was flat at a 1.0. CBS' Zoo, which was sandwiched between repeats of NCIS and NCIS: New Orleans, earned a 0.8. The CW's Containment dipped a tenth to a 0.2. Fox aired repeats. For more, click HERE |
| | Fates & Fortunes | NANCY HILL will step down from her position as president and CEO of the American Association of Advertising Agencies by June 2017. She has been with the ad agency trade association since 2008. Prior to that she worked in executive roles at assorted ad agencies. Ad Age reports that the 4As board of directors is in talks with MediaLink to head up a search for Hill's successor. MATT SEILER was named to the newly created position of president of marketing solutions at Studio71, formerly Collective Digital Studio, a multichannel network that produces web video series and other digital content. Studio71 sells pre-roll ads tied to its content but also does branded content deals. Seiler until late 2015 was chairman of IPG's Mediabrands. Prior to that he was CEO of media agency UM and before that president and CEO of media agency PHD. He also held executive roles at Omnicom Group and Omnicom agencies BBDO and GS&P. ANDRE COSTE has left his post as chief operating officer at MDC Partners, according to a MediaPost report citing SEC documents. He had been with the agency holding company since 2013 and oversaw the then newly created unit MDC Partners Network. Prior to joining MDC, Coste was global chief financial officer at Publicis Worldwide. JAY ROTH was appointed senior VP and chief marketing officer at Dish Network. He previously spent 10 years at JP Morgan Chase, where he held senior marketing and acquisition roles. Prior to that he was a marketing executive at Bank One. PAUL FRANKLIN has joined CBS Television Distribution as president. Armando Nunez, who has overseen both CBS TD and CBS Studios International for the past four years, will now focus solely on his role as president and CEO of Studios International. Franklin was most recently executive VP and general sales manager at 20th Television and MyNetworkTV, where he spent 10 years.
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