| | Media Buyer & Planner Today | | |
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| | | | | #1 House Votes to Repeal FCC Privacy Rules | | Legislators in the House voted 215 to 205 to repeal FCC privacy rules that had required telecommunications companies to get permission from consumers to sell their web-browsing history to marketers. The Senate previously voted for the repeal. So now the bill goes to President Trump who is expected to sign it into law. Congressional Democrats and consumer advocates had argued that the rollback removes important legal protections for broadband-access customers. The bill ‘’totally wipes out consumer protections” on the internet, said Representative Anna Eshoo (D-Calif). | | WHY THIS MATTERS: While a blow to consumer protection, the rollback is a victory for marketers who will now be able to get all sorts of consumer information from telecom companies which they can use in their campaigns targeting those consumers. | | Three Takes: B&C | USA Today | WSJ | | | | #2 Buyers Say Twitter’s New Pre-Rolls Won’t Scale | | The social media platform has introduced pre-roll ads for Periscope videos and earlier this month made its site easier for publishers to post live videos. While video is Twitter’s largest revenue generator, Digiday reports that media buyers are skeptical that their clients will adopt these video products at scale. “Overall, this is not significant ad placement in the grand scheme of things,” says Jeff Kaufman, media group head at The Richards Group. “It is a quick way for a struggling platform to milk a few ad dollars out of brands while they try to invent themselves.” Maikel O’Hanlon, VP of social media strategy at Horizon Media adds, “It makes sense why Twitter would do this, but I just don’t look at it and say it automatically will be a huge win.” Erica Hill, head of media strategy at Bailey Lauerman says, “At least in the near future, we don’t expect much investment in this.” And Lisa Pupura, group director of media at VMI adds, “My gut feeling is it probably won’t make a significant blip in ad income” for Twitter. | | WHY THIS MATTERS: One of Twitter’s problems is that its user-growth has slowed considerably and as media analyst Rebecca Lieb says, “New video products alone aren’t going to solve Twitter’s problems. The platform needs to increase its active user base to remain attractive to advertisers.” However because Twitter’s new ad offerings are limited to appearing on videos from brand-safe Amplify partners like MTV, Sports Illustrated and Univision, some marketers may be attracted to it. | | A Take: Digiday | | | | #3 NBC to Broadcast Olympics Live in All Time Zones | | The network has announced plans to air its broadcast coverage of the 2018 Winter Olympics from PyeongChang, South Korea, live across all time zones in daytime, primetime and late night. The East Coast of the U.S. is 13 hours behind South Korea. The live telecasts will address the problem of viewers having seen the results online or on newscasts prior to the events airing on NBC in primetime. | | WHY THIS MATTERS: Olympics TV viewership has been shrinking. The 2016 Summer Games from Rio averaged 25.4 million for 17 nights, down 18% from the 2012 Games in London. Meanwhile online viewership on NBC platforms increased by 29%. In addition to bringing more viewers to their TV sets for the coverage, the move to live telecasts could be a benefit to advertisers, not only in the form of more viewers but also more passionate viewers who are tuning in at off hours to watch. | A Take: NYT | B&C
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| | 30 | | Minutes per day that millennials 18-34 spend playing video games through their TVs, according to Nielsen data gathered by eMarketer. That is less than the 40 minutes spent by teens 12-17 but greater than every other age demo group. Seniors 65-plus spend the most connected device time viewing via DVR and video-on-demand – 34 minutes daily. | – Reported by eMarketer
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| | ‘Voice’ Down But NBC Prevails | by Michael Malone
NBC won the Tuesday ratings battle, with a 1.5 score in adults 18-49, per Nielsen’s overnights, and a 6 share. The Voice did a 2.1, down 5%, and a double run of Trial & Error did a 1.0 and 0.8. The double run did a 1.2 and 1.1 a week before. Chicago Fire then posted a 1.4, down 7%.
CBS had a 1.3/5, with NCIS at 1.6 and Bull at 1.3, then NCIS: New Orleans at 1.1—all flat with their last fresh airings.
Then it was Fox at 0.9/4, with New Girl and The Mick at 0.9, both up a tenth, and drama Bones ending the show’s run at 1.0, up 25%.
ABC and The CW had twin 0.7/3s. ABC was in repeats until People Icons at 0.5, down 29%.
On The CW, The Flash did a 0.8, down 11%, and DC’s Legends of Tomorrow did a flat 0.6.
Among Spanish-language players, Univision did a 0.6/2 and Telemundo a 0.5/2. |
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| • JIM ELLIOTT is stepping down from his role as global chief creative officer at Arnold Worldwide.
The agency is not planning to fill the position. Instead, the agency's executive creative directors are expected to also handle that role. Elliott had held the post for about two years.
• ANGELA COURTIN is leaving her position as executive VP and chief marketing officer at Fox Broadcasting.
She has held the post for less than two years. Prior to that she was CMO at Relativity Media and before that was president of Dentsu Aegis Network U.S. and served as senior VP of integrated marketing at MTV Networks. |
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| Technology Leadership Awards
April 24, 2017 | Westgate Resort & Casino | Las Vegas, NV
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| | Director of Engineering | WBNS 10TV – Columbus, NA, United States
| | | | Local Sales Manager | NPG of Missouri, LLC – COLUMBIA, MO, United States
| | | | Regional Sales Northwest | RF Specialties of Washington – Seatt;e, WA, United States
| | | | Managing Editor | | RNN-TV, Fios1 News – RyeBrook, NY, United States | | | | more jobs » |
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