| Today's Top Stories | | #1 | Horizon Wins $415M LG Electronics Account
| | | The independent agency was awarded the account previously handled by WPP's Mindshare. Horizon will handle both planning and buying across all platforms for three LG divisions home entertainment, home appliances and mobile phones. According to Ad Age, at least five agencies participated in the review.
Why This Matters: This is another sizable account win for the largest U.S. independent media agency, whose client ad spending is north of $5 billion.
Two Takes:Ad Age | MediaPost
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| | #2 | Ikea Consolidates Global Media
| | | The Swedish-based home furnishings retailer has pared down the number of media agencies it uses for its $400 million-plus annual ad spending to just two holding companies WPP and Dentsu. Previously the account was spread across five holding companies. Other holding companies participating in the review were Publicis and Interpublic. WPP agencies Mindshare, MEC, Maxus and MediaCom (all part of GroupM) and Dentsu Aegis's agencies Carat and Vizeum will now compete for Ikea's media business in assorted global markets. Ikea is still hearing pitches for its U.S. and U.K. media business, where MEC is the incumbent.
Why This Matters: This is yet another sizable media spending account where a review has been conducted and finalized. Ikea, following in the footsteps of many large marketers, has shrunk the number of agencies it will do business with going forward.
Two Takes:Ad Age | MediaPost
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| | #3 | On Eve of Olympics, Marketers Play Ball With MLB
| | | Major brands are once again jumping on board the marketing bandwagon surrounding the Major League Baseball All-Star Game. Nine MLB sponsors including new sponsors Intel and Apple will run spots during the game telecast on Fox. Other first time advertisers in the annual summer classic include Geico and Hewlett-Packard. MasterCard is the new presenting sponsor of the All-Star Game, replacing T-Mobile, which is the new title sponsor of the Home Run Derby on ESPN, replacing Gillette. More than a dozen other marketers are running sponsorships in the host city of San Diego.
Why This Matters: The All-Star Game telecast last year drew 10.9 million viewers, tying it for the lowest All-Star contest audience ever. However, marketers see lots of positives tying themselves into the game. It is still the most-watched show of the night, gets a solid 18-49 demo rating (3.1 last year), is family friendly, and live event commercials typically get higher engagement by viewers.
A Take: B&C |
| #4 Chobani Campaign Features Olympic Athletes (Adweek)
#5 NBC Including 'SNL' in Primetime Upfront Deals (Ad Age)
#6 Twitter 'Moments' Fail to Gain Traction (Digiday)
#7 Podcast Field Gets a New Player (Ad Age)
#8 Calvin Klein's 25 Celebrities (MediaPost)
#9 Online Publishers Must Diversity Platforms (WSJ)
#10 HGTV, Food Apps Let Viewers Buy Via Amazon (Adweek)
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Active users in millions of Facebook Messenger in the U.S. this year, according to eMarketer, which also finds four out of 10 mobile phone users will use it. That makes it the leading over-the-top mobile messaging app, followed by WhatsApp and Skype.
Reported by eMarketer |
| | Ratings | 'Night Shift' Spikes as NBC Tops Wednesday
By Luke McCord NBC finished first among broadcasters in primetime Wednesday with a 1.5 rating/6 share among adults 18-49, according to Nielsen overnight numbers. The Night Shift grew 38% from last week to a 1.1. CBS followed with a 1.1/4. Big Brother was flat with a 1.9, while American Gothic dipped a tenth to a 0.6. Fox placed in third with a 1.0/4. MasterChef matched last week's 1.2, and Wayward Pines rose a tenth to a 0.8. ABC (0.7/3) and The CW (0.2/1) aired repeats. For more, click HERE |
| | Fates & Fortunes | MATTHEW PERREAULT was promoted to senior VP, Nickelodeon Preschool Brand Creative. He will oversee the development of the Nick Jr. brand and promotional strategy across Nickelodeon's Nick Jr. programming block, the Nick Jr. channel, Nick Jr.com and the Nick Jr. app. Perreault is a 16-year Nickelodeon veteran who was most recently VP, creative director, Nickelodeon Preschool Brand Creative. MICHAEL GOOCH was promoted to the newly created position of senior VP, brand management and new media strategy at Fox Television Group. In that role, he will oversee the new media expansion of Twentieth Century Fox Television properties. He was previously involved with helping to drive Fox's digital strategy and prior to that was VP, operations for Fox Networks Group. Before joining Fox, he was an executive at PricewaterhouseCoopers' Entertainment, Media and Communications practice. ISAAC LEE was named to the newly created position of chief news, entertainment and digital officer at Univision Communications. He previously oversaw news and digital but now adds entertainment oversight to his duties. He will also continue to oversee the Fusin Media Group, which includes Univision's interests in Fusion and El Rey networks, as well as The Root, The Onion, A.V. Club, Clickhole, Flama, Univision Digital, and Univision Music. Lee joined Univision is 2010 as president of news. BRYAN LEE has joined 22squared Atlanta as a creative director. He was most recently an associate creative director at BBDO Atlanta. Prior to that he held positions at Crispin Porter + Bogusky's Boulder office and at Tribal DDB. STEPHEN HACKETT was named president of sales and STEVEN LoCASCIO was appointed chief operating officer at CBS Television Distribution. Both will report to Paul Franklin who this week was named president of CBS TD. Hackett was most recently executive VP and national sales manager, a position he held since 2007. In his new role he will oversee all broadcast syndication ad sales efforts for both first-run and off-network programming. He succeeds Joe DiSalvo. LoCascio was promoted from executive VP and chief financial offer, a post he held since 2006.
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| Media Buyer & Planner Today
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