| Today's Top Stories | | #1 | LinkedIn Rolls Out Programmatic
| | | The business-oriented social media site will begin selling display ads programmatically to all marketers. They can buy the ads through outside exchanges or via LinkedIn's private auction where buyers can use the site's proprietary targeting features. LinkedIn has been testing the process since the third quarter of last year.
Why This Matters: The move is aimed at increasing LinkedIn's display ad revenue, which currently only brings in about 10% of its total ad revenue. A majority of its ad revenue now comes from sponsored content. LinkedIn, which was acquired by Microsoft last week, did not make any reference to how it might utilize its new parent company's capabilities down the road.
Three Takes:Ad Age | Adweek | MediaPost
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| | #2 | Coors Vs. Bud Summer Beer Fight Brewing
| | | MillerCoors is planning to pour more marketing dollars behind Coors Banquet beer this summer in an effort to steal some market share away from Anheuser-Busch's Budweiser. Ad Age reports that Banquet will debut beginning July 4 five new TV ads across several networks, including ESPN, CNN, TBS and FX. According to the Beer Institute, Americans spent close to $1 bilion on beer last year to celebrate Independence Day. The plan is to then run the ads every other week for the entire second half of the year.
Why This Matters: Coors Banquet is a much smaller seller than Bud, totaling only 0.69% of beer sales compared to Bud's 6.23%. However Banquet sales are on the upswing, while Bud's are going in the opposite direction.
A Take:Ad Age |
| | #3 | Food Accounts Moving From Instagam to Snapchat
| | | Food photography has long been one of the most popular categories on Instagram but as the platform has expanded its ad base and added video, many creators are having a tougher time standing out, Adweek reports. As a result they are moving their accounts to Snapchat. Andrew Steinthal, cofounder of restaurant review site The Infatuation, says his entire audience has moved to Snapchat. The Infatuation has created sponsored Snapchat stories for brands including Budweiser an Amex, and will launch another campaign for Nestle's brand Damak this week.
Why This Matters: Marketers who have switched tell Adweek they believe Snapchat followers are more engaged than Instagram followers. Instagram recently announced that it has more than 200,000 monthly advertisers. But that may be too much of a bad thing for marketers who don't want to get lost in the shuffle.
A Take: Adweek |
| #4 Grey London Execs Start New Agency (Ad Age)
#5 Can Drone Racing Become Next NASCAR? (Adweek)
#6 WPP Rethinking Cannes Participation (Ad Age)
#7 comScore Plunges Amid Accounting Issues (B&C)
#8 Samsung Takes Sponsors to VR Class (MediaPost)
#9 What Does Digital Engagement Really Mean? (Digiday)
#10 Droga5, Grey, McCann Big Lions Winners (Adweek)
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Dollars in billions that marketers will spend on programmatic TV advertising in 2018, according to projections by eMarketer. That compares to $710 million that is projected to be spent this year. Right now, programmatic totals only 1% of all TV ad spending, but by 2018 it will grow to about 6%.
Reported by eMarketer |
| | Ratings | 'Warrior' Grows for NBC
By Michael Malone High-energy offerings from NBC, including Olympic trials and American Ninja Warrior, paced the network to the Monday title among broadcasters. NBC scored a 1.7 in adults 18-49, per the Nielsen overnights, with a 6 share. U.S. Olympic trials, featuring swimming, did a 1.2 while American Ninja Warrior grew 6% to 1.9. ABC was next up at 1.5/6, with The Bachelorette at 1.9 and Mistresses at 0.7, both down a tenth of a point. CBS showed a 0.7/3, with reruns leading into BrainDead's flat 0.5. Fox had a 0.6/2, with So You Think You Can Dance up 13% at 0.9, and Houdini & Doyle at a flat 0.4. On The CW, repeats of Whose Line Is It Anyway? tallied a 0.4/2. For more, click HERE |
| | Fates & Fortunes | CHRIS CHIU was named chief creative partner at JWT Singapore. Until March he was CEO and chief creative officer of Leo Burnett Singapore. His hiring comes on the heels of the recent departure of Victor Ng as executive creative director at JWT Singapore. Earlier, Chiu had spent 10 years at Leo Burnett Singapore before departing in 2012 to start his own agency. Last year he rejoined the agency as CEO. MARC DeBEVOISE was promoted to president and CEO of CBS Interactive, where he will lead strategy and operations for all of CBS Interactive's brands. He was most recently executive VP and general manager of CBS Digital Media for CBS Interactive. In that role he led the digital media business of the CBS Television Network. His new role expands his oversight. Prior to CBS, DeBevoise was senior VP of digital media, business development and strategy at Starz. NINA DIAZ was promoted to executive VP and head of reality programming and development at VH1. She was previously senior VP of East Coast production and development. Prior to joining VH1, she was an independent producer and developed several TV reality series for the Weinstein Company. She began her career in programming at MTV.
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