| | Media Buyer & Planner Today | | |
|
| | | | | #1 McDonald’s Marketing Shakeup | | The fast food giant is shaking its marketing team, replacing U.S. chief marketing officer Deborah Wahl with Morgan Flatley, who joins from PepsiCo, where she was CMO of Global Nutrition. Wahl had held the position for three years. Other changes include Linda VanGosen replacing Lance Richards as head of U.S. menu, and Fahan Siddiqi replacing Julia Vander Ploeg as head of U.S. digital. VanGosen was previously a Starbucks VP, while Siddiqi was most recently VP of global digital experience at McDonalds. Flatley has an agency background, working on the Tide and Tylenol accounts at Saatchi & Saatchi prior to joining PepsiCo. Wahl did help McDonald’s bounce back from a prolonged sales slump but apparently did not have the confidence moving forward of corporate CEO Steve Easterbrook, new U.S. president Chris Kempczinski, who was promoted in January, and of Bob Rupczynski, who just two weeks ago joined in the newly created position of global VP-media and customer relationship management. | | WHY THIS MATTERS: McDonald’s is a major advertiser in a highly-competitive category so there is enormous pressure to produce results. As is usually the case, when new top executives come in, they want to bring in their own team. McDonald’s rode its launch of all-day breakfast last year, but that bump has leveled off. Its new marketing campaign will tout its switch for free beef in its Quarter Pounders. | Three Takes: Ad Age | Adweek | WSJ
| | | | #2 NBCU Commercials Highlight Upfront Portfolio | | NBCUniversal will begin airing a major campaign of TV and digital commercials touting its programming as the upfront ad selling season approaches, Broadcasting & Cable reports. Four spots ranging in length from 15 second to 60 seconds will air beginning Thursday morning on a broad cross section of NBCU media properties as part of its Symphony strategy, which leverages its entire portfolio to drive consumer awareness and engagement. In addition to the TV audience, NBCU is projecting to generate at least 8.5 million digital impressions. The spots will show scenes and stars from NBC’s This is Us, The Voice and Saturday Night Live, USA Network’s Mr. Robot, Bravo’s Top Chef, CNBC’s Morning Joe, E!’s The Royals and Telemundo’s El Senor de los Cielos, among others, along with The Super Bowl, Olympics and World Cup. | | WHY THIS MATTERS: The campaign is unusual in that the TV networks usually take out trade publication ads to tout their programming to media buyers prior to the upfront presentations. This time around it will showcase that programming to both the general public and media buyers on its own broadcast, cable and digital properties. | Three Takes: B&C | Adweek | MediaPost
| | | | #3 Fox Says ‘O’Reilly’ Ad Defectors Moved To Other Shows | | There has been a lot of publicity surrounding the defection of what is now more than 20 companies who have pulled their ads from Fox News Channel’s The O’Reilly Factor following the disclosure that the network paid out $13 million to settle five sexual harassment suits involving show host Bill O’Reilly. Media accounts for the most part have said the ads were pulled from the network. However a MediaPost report quotes Paul Rittenberg, executive VP of ad sales at Fox News Channel as saying the ad dollars of those companies have been placed on other shows on the network. “At this time, the ad buys of those clients have been re-expressed into other FNC programs,” Rittenberg says, adding that the network is working with those clients to “address their current concerns about The O’Reilly Factor.” | | WHY THIS MATTERS: The MediaPost story did not include comments from any of the advertisers who pulled out of the O’Reilly show to verify Rittenberg’s claim. But it is doubtful that every dollar of advertising pulled from the O’Reilly show would be re-expressed in other Fox News Channel programming. And with O’Reilly still on the air it is likely the defections will continue. | A Take: MediaPost
|
|
|
| |
| | 87 | | Percentage of U.S. homeowner insurance companies who say they believe the Internet of Things will improve their customer relationships, according to a study by NTT Data. Almost 83% also see smart home products and services as an opportunity to gain new customers. | – Reported by MediaPost
|
|
|
|
| |
| | NBC, CBS On Top Tuesday | by Michael Malone
CBS and NBC were the top broadcasters Tuesday, both putting up a 1.3 in adults 18-49, and a 5 share. CBS had NCIS at 1.5, down a tenth of a point, then Bull at a flat 1.3, and NCIS: New Orleans at 1.0, also down a tenth. NBC had The Voice at 1.9, down 10%, then Chicago Fire down 7% at 1.3, and a double run of Trial and Error at 0.9 and 0.7; last week’s double run was 1.0 and 0.8. Fox was just off the pace at 1.2/4. New Girl did a flat 0.9 and The Mick a 0.8, down a tenth, then the premiere of Prison Break scored a 1.5. ABC did a 1.0/4. The Middle scored a 1.3, down a tenth from its last fresh airing, and American Housewife fell 14% to 1.2. Fresh Off the Boat scored a flat 1.1 and Imaginary Mary a 0.9; the latter premiered at 1.4. Marvel’s Agents of S.H.I.E.L.D. rated a flat 0.7. The CW scored a 0.5/2. DC’s Legends of Tomorrow had a flat 0.6 and the season premiere of iZombie a 0.4. Among Spanish-language networks, Telemundo and Univision both had a 0.6/2. |
|
|
|
| |
| • RAHUL SABNIS was named to the newly created position of executive creative director at iHeartMedia. He was most recently head of creative, Americas, for MullenLowe Profero, a post he held since 2015. Prior to that he was a group creative director at 360i and before that held creative positions at Havas New York.
• SCOTT ROULET was appointed VP and head of programmatic advertising initiatives at audience auditing company BPA Worldwide. He will oversee BPA's launch of a B2B media exchange. Roulet operated his own consultancy, SER Media and Associates prior to joining the staff of BPA. He also co-founded and served as president of BBN, a B2B digital ad company that he sold in 2015.
• TONY ROMO will become a CBS Sports' lead NFL game analyst this coming season. Romo recently announced his retirement from the NFL, where he played for 14 years with the Dallas Cowboys. He will join announcer Jim Nantz as part of the lead team for the CBS telecasts of NFL games on Thursday night and Sunday afternoon. He replaces former New York Giants quarterback Phil Simms, whose agent says his future with the network is up in the air. |
|
|
|
| |
| Technology Leadership Awards
April 24, 2017 | Westgate Resort & Casino | Las Vegas, NV
Learn More
VIDWeek
June 12-16, 2017
Learn More
The Programmatic Summit
June 12-13 | The Stewart Hotel, NYC
Learn More
Next TV Summit
June 14, 2017 | The Stewart Hotel, NYC
Learn More
Emerging Video Technologies
June 15, 2017 | Convene Conference Center, NYC
Learn More
Next Wave Of Leaders
June 16, 2017 | The Stewart Hotel, NYC
Learn More
The Digital Media Tech Leadership Summit
June 20-21, 2017 | Tampa Airport Marriott, FL
Learn More
| | more events » |
|
|
|
| |
| | Manager, Television Analytics | NASCAR – NC, United States
| | | | Manager, Engineering and IT | The Christian Broadcasting Network – Washington D.C., Dist. Columbia, United States
| | | | Content Creator/Editor | The M Network, Inc. – Miami, FL, United States
| | | | Digital Video/Audio Engineer | | AARP – Washington, DC, United States | | | | more jobs » |
|
|
|
|
|
|
