| Today's Top Stories | | #1 | Publicis Creates Special Walmart Unit
| | | The holding company's new entity will house the retail giant's U.S. creative and in-store advertising capabilities, and Walmart will also have access to resources involving technology and those aimed at promoting corporate reputation. The new unit does not include media. Publicis will pull resources from its various agencies to ensure the right talent is working on each Walmart project.
Why This Matters: Walmart is the nation's largest ad spender having spent more than $2 billion in the U.S. in 2015. Publicis needs to take special care of an account that large.
Two Takes:Ad Age | MediaPost
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| | #2 | Most Brands Silent on #BlackLivesMatter
| | | Brands and agencies are gradually starting to get involved with the #BlackLivesMatter movement, but at a much slower and less universal pace than they have historically embraced other causes, including most recently the LGBT rights movement, Digiday reports. Following the police shooting of a black motorist in Minnesota, Minneapolis-based General Mills and Target have stayed silent. Social media companies like YouTube, Facebook and Google have been more outspoken, as has ad agency Wieden & Kennedy.
Why This Matters: Alicia Light founder of Flight PR in Los Angeles says all these companies "have employees that are indirectly or directly affected by what is going on. This is something that everyone should be doing." Tamara Keller of LA-based agency Sax, says brands should speak out not just for the purchasing power of the black community but because they are influencers in the world.
A Take:Digiday
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| | #3 | Spieth's Olympic Withdrawal Hampers Coke
| | | The decision by golfer Jordan Spieth to sit out the Olympics citing health concerns due to the Zika virus means Coca-Cola will have to alter its marketing plans for the Games, which featured Spieth along with some other big-name golfers. Spieth was supposed to be featured on Coke packaging and in its retail and digital advertising. Coke will continue to use signage he already appears in, but will do nothing further tied to the Olympics involving Spieth. He will continue to be part of Coke's broader marketing plans, Ad Age reports.
Why This Matters: Zika is playing havoc with lots of marketers' Olympic promotional plans as a number of athlete's have decided not to participate in the Rio Games. Coke commented positively in a public statement saying, "As a member of the Coca-Cola family, we support and respect Jordan's decision."
A Take: Ad Age |
| #4 Capital One Returns as ESPYs Presenting Sponsor (B&C)
#5 Marketing Sleep on the Rise (Adweek)
#6 Snapchat Follows Facebook Ad Strategy (Digiday)
#7 Red Bull Launches Online TV Series (MediaPost)
#8 Agencies Paying Influencers for Performance (Digiday)
#9 New Balance Seeks Global Creative Agency (Ad Age)
#10 Neustar Helps Dish Target TV Spots (B&C)
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|  | 95.5
Percentage of social media marketers worldwide who say that Facebook produces the best return on investment among all social media platforms, according to a study by Social Fresh, Firebrand Group and Simply Measured. At the bottom of the list was Snapchat, with only 2.1% of social media marketers saying it offers the best ROI.
Reported by eMarketer |
| | Ratings | ABC, NBC Split Win
By Michael Malone American Ninja Warrior paced NBC to a tie for broadcast best with ABC, which was powered by The Bachelorette. Both networks posted a 1.5 in adults 18-49, per the Nielsen overnights, and a 6 share. Ninja Warrior was down 6% at 1.7, before a Spartan repeat. The Bachelorette rated a flat 1.9 while Mistresses drew a 0.8, up 60% from last week's holiday-affected number. Fox rated a 0.7/3. Two hours of So You Think You Can Dance was down 22% at 0.7. CBS pulled a 0.6/2. Repeats led into BrainDead's 0.4, which was down 20%. The CW's Just for Laughs did a 0.3 before a repeat of Whose Line Is It Anyway, pacing CW to a 0.3/1. For more, click HERE |
| | Fates & Fortunes | PAUL RENNIE was named president and general manager of Tribune Broadcasting's WGN-TV Chicago. He will also be responsible for the operations of CLTV, Tribune Broadcasting's Chicago-based regional cable news channel. Rennie was most recently VP and general manager of Tribune's Indianapolis TV stations, WTTV-CBS4 and WXIN-Fox59. ERIC WEISBERG was appointed global chief creative officer at Doner. He joins the MDC Partners' agency from JWT, where he spent 15 years and was most recently global executive creative director. RICK TARVIN was promoted to executive VP of sales at independent cable TV ad management company Viamedia. He has been with the company since 2006. In his new role, he will be responsible for overseeing Viamedia's regional teams, including all local sales. He reports to chief revenue officer David Solomon. |
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