| Today's Top Stories | | #1 | More Agency Reviews on Horizon
| | | A study by Advertiser Perceptions finds 58% of marketers polled plan to review their agency within the next year, The Wall Street Journal reports. Driving the reviews are ongoing pressure on marketers to cut costs, keep pace with digital change and transparency concerns.
Why This Matters: The continuing pattern of agency reviews follows last year's unprecedented number of major marketers who put media accounts worth an estimated $20 billion to $30 million in media billings up for review. "The pressure that agencies are under has been growing," says Advertiser Perceptions Group CEO Ken Pearl. "We've probably seen more change and more negativity in the marketplace than ever before."
A Take:WSJ
| | | #2 | Pinterest Looks to Scale Ad Opportunities
| | | The social media platform is placing more focus on expanding its keyword search and audience based buying offerings, Ad Age reports. Pinterest is now offering search inventory ad opportunities to buyers for the first time. It is also giving advertisers the ability, through partnerships with Acxiom and Epsilon, to combine their data with Pinterest's to buy precise audiences. WPP agency clients and retail giant Target are among those marketers welcoming the changes.
Why This Matters: Pinterest is looking to grow its ad revenue and the changes it is adopting are similar to opportunities already offered by social media competitors Google and Facebook.
A Take:Ad Age
| | | #3 | Retailers Ready Back-to-School Campaigns
| | | The school year may just have ended a few weeks ago, but retailers like JC Penney, Old Navy and Kohl's are already set to begin rolling out marketing campaigns for the fall back-to-school season, Ad Age reports. No specific plans have been divulged.
Why This Matters: Back-to-school is the second most-important shopping time of the year and sales this fall are expected to rise only a modest 2.6%, according to eMarketer projections. So retailers want to be out front in the minds of shoppers and beginning their marketing campaigns early is the best way to do that.
A Take: Ad Age | | #4 Havas Wins Swarovski Global Media (MediaPost)
#5 Snapchat Gaining Older Users (WSJ)
#6 How Hulu Uses Social Media (Digiday)
#7 YouTube's Sorted Food Finds Food Sponsors Hard to Digest (WSJ)
#8 Panama City Begins Creative Review (Ad Age)
#9 Back-to-School Shoppers Rely on Mobile (Adweek)
#10 Studios Pour Summer Ad Dollars Into TV (Ad Age)
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Percentage of U.S. teens 12-17 who will have mobile smartphones this year, according to eMarketer estimates. That's not as high a penetration as persons 18-45, but it is a higher percentage than persons 45-plus, and nearly double the percentage of persons 65-plus (44.4%).
Reported by eMarketer |
| | Ratings | NBC's 'Fireworks Spectacular' Dominates Slow Night
By Luke McCord NBC topped all broadcasters in primetime Monday with a 1.3 rating/6 share among adults 18-49, according to Nielsen overnight numbers. Macy's Fourth of July Fireworks Spectacular rocketed up 50% from last year to a 1.5. CBS followed with a 0.7/3. Preceded by repeats of Mom and 2 Broke Girls, the Boston Pops Fireworks Spectacular pulled in a 0.8. ABC, which aired a repeat of The Bachelorette, came in third with a 0.5/2. Mistresses fell two-tenths to a 0.5. Fox trailed in fourth with a 0.4/2. So You Think You Can Dance was a repeat, while Houdini & Doyle matched last week's 0.4. The CW earned a 0.2/1 with its iHeartRadio Summer Pool Party at 0.2 and repeats of Whose Line Is It Anyway. For more, click HERE |
| | Fates & Fortunes | SUSAN SCHIEKOFER was promoted to chief digital investment officer for GroupM in the U.S. She will oversee digital buying across the four GroupM media agencies. She succeeds Ari Bluman, who passed away earlier this year. Schiekofer joined GroupM agency MEC in 2011 to handle the AT&T digital account and was later elevated to head up all digital investment at MEC. She was promoted to also oversee digital investment at GroupM agencies Mediacom and Maxus in 2014. She also handled video buying. In her new role she now handles digital for GroupM agency Mindshare. She reports to Rino Scanzoni, chief investment officer for GroupM U.S. Prior to GroupM, Schiekofer was a digital executive at Ogilvy & Mather, like GroupM part of the WPP holding company. BROOKE BOWMAN was appointed senior VP, drama programming & development at Fox, where she will be responsible for supervising the development and production of new and returning scripted series for the network. She was most recently senior VP, development and programming at Freeform, formerly ABC Family, where she spent 12 years. Prior to that she was executive director, development for Buena Vista Productions and also worked at VH1 and at Fox Searchlight. |
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
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Phone: 917-281-4708 | Send Email
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