Media Buyer + Planner: Sinclair Looks Addressable; Summer at the Gap

CBS and NBC were top of the broadcaster heap Tuesday, both scoring a 1.2 rating in viewers 18-49, according to Nielsens overnights, and a 5 share. Both shared the ratings title a week before too, also with a 1.2.

CBS had NCIS at 1.4 and Bull at 1.2, then NCIS: New Orleans at 1.0. All three were level with last week.

For NBC, it was The Voice at a flat 1.6, before comedy Great News did a 0.8 and a 0.7; last weeks double run did a 0.8 and 0.6. Chicago Fire scored a flat 1.2.

ABC was at 0.9/4 for the night. The Middle was up 9% to 1.2 and American Housewife did a flat 1.2, then Fresh Off the Boat was also flat at 1.0 before Imaginary Mary grew ratings 29% to 0.9. Marvels Agents of S.H.I.E.L.D. did a level 0.7.

Fox and The CW were both at 0.7/3. The CW had The Flash at its usual 1.0 and iZombie at 0.4, up 33%.

Fox had a double run of Brooklyn Nine-Nine at 0.6 and 0.6, then Prison Break at 0.9. Both shows were flat with last week.

Among Spanish-language networks, Univision did a 0.5/2 and Telemundo a 0.3/1.

JOE MARCHESE has been named president of ad revenue at Fox Networks Group. He succeeds Toby Byrne who left Fox last year. Marchese reports to FNG president and COO Randy Freer. Marchese joined Fox in 2015 when his advanced advertising company true[X] was acquired by 21st Century Fox. He was most recently president of advanced advertising products for FNG. Marchese's appointment comes less than a week before Fox's upfront presentation on Monday which kicks off ad selling for the 2017-2018 TV season.
JORDAN LEVIN was named CEO of teen-oriented multiplatform media company Awesomeness. Levin joins from the NFL where he was chief content officer, and succeeds Brian Robbins, who was a co-founder of Awesomeness and who departed earlier this year. Levin has also served as executive VP and general manager of Microsoft Xbox Entertainment Studios, president of Alloy Digital, was founder and CEO of Generate, and CEO of The WB broadcast network, where he spent 10 years in assorted executive roles.
Innocean has made a series of hires as part an expansion of its creative team. JEFF BOSSIN was named VP, group creative director in charge of integrated national campaigns for the Hyundai account. He was most recently a freelance creative director, but previously worked in creative at Deutsch Los Angeles. MICHAEL EVERARD was also named VP, group creative director and will co-manage the Hyundai Dealer account. KELLY KLIEB was named group creative director on the Genesis account, joining Innocean from Garage Team Mazda at WPP. LORI MARTIN was also promoted from associate creative director to creative director and will work on digital creative on the Hyundai account.

MELISSA COVARRUBIAS was named VP and general manager of Azteca Houston, KYAZ-TV. She was most recently VP of sales and marketing for ZipCast. Prior to that she held assorted executive roles for Univision in the Houston market for 13 years.

JENNIFER DORIAN was promoted to the newly created position of executive VP of Turner Portfolio 360 Brand Strategy. She will continue in her current role as general manager of Turner Classic Movies and FilmStruck. In her new role, she will lead a company-wide initiative to identify new opportunities for revenue growth from the 360-degree brand extensions across Turner networks, franchises, talent and characters. She has also served as chief strategy officer for Turner Entertainment Networks. Prior to Turner, she held marketing positions at Coca-Cola and Pizza Hut.