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| | | | | #1 Marketers Pull Ads from ‘O’Reilly Factor’ | | Automakers Mercedes-Benz, Hyundai and BMW announced they have pulled their ads from Fox News primetime The O’Reilly Factor following a report in The New York Times that five women had received payments totaling some $13 million from either show host Bill O’Reilly or Fox News parent 21st Century Fox to not pursue sexual harassment allegations. Donna Boland, a spokeswoman for Mercedes-Benz USA said the “disturbing” allegations prompted the company to reassign its ad dollars elsewhere. While a Hyundai spokesperson said the company had cancelled a series of upcoming ads on the show. Fox News competitor CNN reported on the allegations on Monday and interviewed one of the women. More of the show’s advertisers are said to be monitoring the situation but have not commented on their plans. Making matters worse, on Monday, current Fox News contributor Julie Roginsky filed a sexual harassment lawsuit against former Fox News head Roger Ailes, who previously left the company in the wake of previous lawsuits. | | WHY THIS MATTERS: The O’Reilly Factor, with almost 4 million viewers per night, is the highest-rated and most-watched cable news show on both Fox and on all of cable. So a situation like this could cost Fox serious revenue losses if it continues to escalate. Advertisers more than ever are concerned about the environment in which their ads run, and are also cognizant that women in many instances make up more than half of their customer base. | Three Takes: Ad Age | CNN | NYT
| | | | #2 AMC Focuses On Shows; Hires Data Product Head | | During its first combined upfront on Thursday night, AMC Networks says it plans to focus on the show content and stars of its five networks, and not go overboard on data. While most networks are touting data-driven audience buying, Ed Carroll, COO at AMC Networks says, “The most precious thing for advertisers is to be in a high-quality show that is creatively excellent and also speaking to a big audience and a passionate and engaged audience." He adds, “When you look at the share of audience for high quality drama [on television], you will find that AMC represents a third of it.” That includes AMC series The Walking Dead and Better Call Saul. AMC Networks will offer a plan for marketers who want to optimize their ad campaigns using data and has hired former Dish Network exec Adam Gaynor to oversee it. But AMC Networks ad sales president Scott Collins says it will not be the main focus of the upfront presentation. “To sit there and wax poetic about data isn’t the best use of anyone’s time,” he said. | | WHY THIS MATTERS: Many other broadcast and cable network companies may disagree with the AMC Networks’ upfront plan of action, but the fact is AMC has one of the most popular and most-watched scripted series on television in The Walking Dead, which averaged a whopping 5.4 18-49 demo rating in its most recent season. And it is not excluding data from how it will sell advertising, just not emphasizing it during its upfront meeting where it will bring together its show stars with media buyers. | Three Takes: B&C | Ad Age | Adweek
| | | | #3 Bel Group Taps Mediavest/Spark | | French marketer Bel Group, which produces cheese brands Boursin, Laughing Cow and Mini Babybel, has selected Mediavest/Spark as its global media agency, Ad Age reports. The Publicis Groupe agency replaces incumbent OMD, which is part of Omnicom. Mediavest/Spark will oversee the account from Paris but other offices across 20 markets including Chicago in the U.S. will participate. Other markets where the agency will operate in addition to France and the U.S. include Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Germany, Greece, Italy, Netherlands, Norway, Portugal, Slovakia, Spain, Sweden, Switzerland, U.K. and Ukraine. | | WHY THIS MATTERS: Global wins are always good for agencies and the Bel Group account is a relatively sizable one, spending about $135 million on advertising globally each year, with ads in the U.S. accounting for about one-third of that total. The account change comes soon after Francis Perrin joined Bel Group as chief marketing officer for the U.S. | A Take: Ad Age
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| | 44 | | Percentage of advertising executives who don’t know if their advertising is running on “fake news” sites (29%), don’t care if it is (8%) or are knowingly advertising on fake news sites (7%), according to a survey by Advertiser Perceptions. The other 56% of those polled said they avoid advertising on fake news sites. | – Reported by MediaPost
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| | CBS Wins Easily With Hoops | by Michael Malone
CBS won the Monday ratings battle by a mile thanks to its March Madness final. The network had a 4.6 rating in adults 18-49, and a 16 share, as North Carolina took down Gonzaga. The pre-game show at 8:30 did a 2.6 and the game itself a 5.6. Last year’s final aired on TNT, TBS and truTV, not on CBS. NBC was runner up at 1.7/6, with The Voice doing a 2.1, down 9%, before Taken slipped 18% to a 0.9. ABC had a 1.2/4, with Dancing With the Stars down 6% at 1.5 before Quantico fell 25% to 0.6. Fox scored a 0.7/2, with 24: Legacy at 0.8, down a tenth of a point from last week, and APB at a flat 0.6. The CW did a 0.2/1 with repeats.
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| • JORDAN KLEPPER will host a new late night show to be launched by Comedy Central this fall. The series will air Monday through Thursday nights beginning at 11:30 p.m. leading out of The Daily Show. Klepper joined The Daily Show in 2014 as an on-air correspondent. He previously did comedy with The Second City and Upright Citizens Brigade. His new show will effectively replace Comedy Central's The Nightly Show with Larry Wilmore, which was cancelled last August.
• SHELLEY DIAMOND will head up a new Y&R global social impact practice called Inspire Change which will work with nonprofit organizations and for-profit brands in the area of cause-related advertising. Diamond is chief client officer at Y&R which has UNCF and the Special Olympics as clients.
• CATHY BUTLER was named CEO of The Barbarian Group. She was most recently executive VP and a group director at DigitasLBi. • DARREN MORAN was appointed chief creative officer at The Wonderful Company. He was previously head of innovation at Grey New York, where he also founded and served as creative lead for Grey Adventures. He also served as chief creative officer at Havas and FCB, and as global executive creative director at Y&R.
• MATT LOZE was named head of scripted programming at BBC Worldwide Productions based in Los Angeles. He was most recently senior VP of programming for Fox 21 Television Studios.
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| | Manager, Television Analytics | NASCAR – NC, United States
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