| | Media Buyer & Planner Today | | |
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| | | | | #1 Vivendi Makes Offer for Majority of Havas | | The multinational mass media company has offered to buy a $2.56 billion stake in advertising group Havas. Vivendi and Havas are both controlled by The Ballore Group with its chairman Vincent Ballore also serving as chairman of Vivendi, and his son, Yannick, serving as global CEO of Havas. The offer to buy has been rumored for months. In a statement, Vivendi said, “through Vivendi, Havas will have access to financial resources for both its organic and external growth worldwide. The teams from both companies, who share the same passion for creativity and innovation, will work together to develop value-creating joint projects while maintaining execution agility and their own identities.” | | WHY THIS MATTERS: A merger with Vivendi could be of significant benefit to Havas, which operates its agency operations in more than 100 countries worldwide. Vivendi is involved in media, including TV channels in assorted countries, movie and TV series production, and owns the Universal Music Group. Havas could certainly find ways to work with the Vivendi businesses in ways that benefit its agency clients, although it would have to be careful of conflicts of interest. But the influx of cash could be used to help Havas continue to grow. Right now it is small compared to the agency holding company giants – based on revenue just about one-third the size of IPG and one-eighth the size of WPP. | Three Takes: WSJ | MediaPost | Adweek
| | | | #2 Chili’s Ad Business in Review | | The casual dining restaurant chain is parting ways with Hill Holliday as its agency of record for the past 10 years and is planning to engage creative agencies on a per-project basis for future TV and digital campaigns, Adweek reports. Among the agencies Chili’s is talking with is Crispin Porter + Bogusky, which works with Domino’s and previously handled Applebee’s creative, according to a source. Hill Holliday also handled media duties. | | WHY THIS MATTERS: Chili’s, which operates more than 1,500 restaurants in the U.S. and abroad, spent about $129 million on measured media in the U.S. in 2016, so it is a fairly sizable ad spender. The chain is apparently making the move to shake up its marketing with sales and traffic at company-owned locations down in first quarter. | | A Take: Adweek | | | | #3 Nadal Fined, Banned for Five Years | | Former MDC Partners CEO Miles Nadal was ordered to pay $5.5 million in civil penalties by the SEC and banned for five year from serving as an officer or director of a public company, MediaPost reports. The action stems from Nadal’s failure to disclose perks, benefits and other forms of compensation he received totaling more than $11 million between 2009 and 2014 while he was CEO of MDC. The order was published on Thursday by the SEC which said Nadal had received unauthorized and improper perks including cosmetic surgery, private aircraft usage, a yacht and sports-car-related expenses, as well as jewelry, club memberships and personal travel expenses. In reaching the settlement, Nadal did not admit guilt. | | WHY THIS MATTERS: MDC Partners was deeply impacted by Nadal’s actions. Because Nadal failed to disclose all the compensation taken through the agency, MDC Partners reached a settlement with the SEC earlier to pay a $1.5 million fine. The holding company also had to deal with the public stigma of Nadal’s actions, even though he ultimately repaid the money for the improper perks as well as some $10 million more in bonuses the company had paid him. | Two Takes: MediaPost | NY Post
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| | 31 | | Cumulative percentage of increase in viewership year-to-date for the big three cable news networks – Fox, MSNBC and CNN, according to a Pivotal Research Group report based on Nielsen data. Overall, for all news-related programming on national media properties, viewership is up 12%. | – Reported by eMarketer
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| | ‘Big Bang’ Leads CBS to Win | by Michael Malone
CBS was the winner in the Thursday broadcast battle, scoring a 1.5 rating in viewers 18-49, per the Nielsen overnights, and a 6 share. Big Bang Theory grew 4% to 2.6 and was followed by a Big Bang repeat. The season finale of Mom did a flat 1.5, while Life in Pieces fell 8% to 1.1. The Amazing Race was a flat 0.9. ABC had a 1.3/5. Grey’s Anatomy grew 6% to 1.8 and Scandal climbed up 8% to 1.4. The series finale of The Catch was a flat 0.6. NBC did a 0.8/3. After a Law & Order: SVU repeat, Chicago Med went up 9% to 1.2 and The Blacklist grew 13% to 0.9. Fox had a 0.6/3, as MasterChef Junior did a 0.8, down 11%, before a repeated double run of Brooklyn Nine-Nine at 0.5. The CW came in at 0.5/2, with Supernatural at 0.5 and Riverdale at 0.4. Both were flat with last week. Among the Spanish-language players, Univision had a 0.5/2 while Telemundo did a 0.3/1. |
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| • BRITT HAYES was named to the newly created position of chief people officer at DDB North America. She will oversee talent and development programs, along with recruitment for the agency's 17 North America offices. He was most recently executive director, creative management at Grey Group.
• LISA BRIGHT was appointed senior VP, group creative director at FCB Chicago. She was previously an executive creative director at iris worldwide.
• TONY VINCIQUERRA has joined Sony Pictures Entertainment as chairman and CEO, succeeding Michael Lynton. He has been serving as a senior advisor to Texas Pacific Group, but prior to that spent 10 years at Fox, first as president of Fox Television Network, then as president and CEO of Fox Networks, before also being named chairman. He also served as executive VP and chief operating officer at Hearst-Argyle Television, as executive VP of CBS television group and also as an executive at several local TV stations. |
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