Some media agencies are reconsidering the ways they invest media budgets, and focusing on direct deals and curation to drive efficiencies.
April 07, 2025

Media buyers look for ways to stay ahead of clients' tariff budget pressures

Some media agencies are reconsidering the ways they invest media budgets, and focusing on direct deals and curation to drive efficiencies.

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Ivy Liu
Some media agencies are reconsidering the ways they invest media budgets, and focusing on direct deals and curation to drive efficiencies.

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