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Top Stories | | Ivy Liu |
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| | Some media agencies are reconsidering the ways they invest media budgets, and focusing on direct deals and curation to drive efficiencies. | |
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howdy! | | Substack has moved away from calling it ‘trust and safety’ to ‘standards and enforcement’ to better reflect its long-held stance. | |
| | The evolution of data marketplaces reflects the shifting priorities of the industry as a whole and the increasingly selective nature of data buyers. | |
howdy! | | In the latest edition of Digiday’s Confessions series, we hear from a marketing associate and creator about the difficulty of the strictly-defined lanes that exist at agencies and why today’s social media landscape requires more flexibility. | |
| | Strategies, platforms and consumer behaviors are constantly evolving, and a playbook that worked a year ago may no longer be relevant today. To move beyond vanity metrics, publishers must shift their focus to deeper analysis. | |
howdy! | | During the spring 2025 edition of the Digiday Publishing Summit, executives from Dotdash Meredith, Punchbowl News, TelevisaUnivision and more spoke out on the most urgent challenges facing publishers today. | |
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| | While AI might help a brand identify trends and audience preferences, emotional analysis of the end-consumer captures those subtle, nuanced feelings that resonate on a deeper, more meaningful human level. | |
howdy! | | Following the YouTube Shorts view count change, brands are celebrating, but creators don’t think it makes a difference for them. | |
howdy! | | Wages haven’t kept pace with inflation, leaving many parents stretched thin as they try to provide stability for their children. | |
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