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Upfront surge bodes well for fall’s scatter market, and OpenAP’s beta launch should accelerate deals By Jason Lynch This year's upfront market ended up being far healthier across the board than many had anticipated. Yet no sector was stronger than data-based advertising, which uses data sets from buyers or marketers to target audiences outside of Nielsen's traditional age and gender demos that make up the C3 and C7 currency. All of the companies... Read more » |
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Linda Yaccarino on the upfronts and her battles with Nielsen and digital advertising By Jason Lynch |
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Promoted Content by Adobe | Why snackable formats are changing digital video ads |
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They use smartphones for 78 billion minutes every week By Sami Main |
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Oscars, NBA Finals among programs that could see ratings bump By A.J. Katz |
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Peak listening times are 8 a.m. and 11 p.m. By Sami Main You might think Virginians would listen to news and politics podcasts the most, but that honor goes to New Jerseyans. And while Texans are all business, Pennsylvanians are all about their pop culture. Acast, a podcast streaming platform and distributor, has discovered some new insights about podcast listeners like the genres people listen to most... Read more » |
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Featured Jobs | The Real Deal New York City, New York (US) | Bloomberg BNA Arlington, Virginia | Creative Age Publications Los Angeles, California | BBC World News Washington DC | Press News Group (The Southampton Press, The East Hampton Press, 27east.com) Southampton, New York | |
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