This year's upfront market ended up being far healthier across the board than many had anticipated. Yet no sector was stronger than data-based advertising, which uses data sets from buyers or marketers to target audiences outside of Nielsen's traditional age and gender demos that make up the C3 and C7 currency. All of the companies...
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TV & Video Daily
August 21, 2017
Insider updates on all things video
Upfront surge bodes well for fall’s scatter market, and OpenAP’s beta launch should accelerate deals
By Jason Lynch
This year's upfront market ended up being far healthier across the board than many had anticipated. Yet no sector was stronger than data-based advertising, which uses data sets from buyers or marketers to target audiences outside of Nielsen's traditional age and gender demos that make up the C3 and C7 currency. All of the companies...
Read more »
Linda Yaccarino on the upfronts and her battles with Nielsen and digital advertising
By Jason Lynch
Promoted Content by Adobe
Why snackable formats are changing digital video ads
They use smartphones for 78 billion minutes every week
By Sami Main
Oscars, NBA Finals among programs that could see ratings bump
By A.J. Katz
Peak listening times are 8 a.m. and 11 p.m.
By Sami Main
You might think Virginians would listen to news and politics podcasts the most, but that honor goes to New Jerseyans. And while Texans are all business, Pennsylvanians are all about their pop culture. Acast, a podcast streaming platform and distributor, has discovered some new insights about podcast listeners like the genres people listen to most...
Read more »
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