Long awaited, ads are finally coming for Instagram's IGTV -- only media companies will have to wait until next year to capitalize on them. Starting this week, Instagram will run video ads in IGTV videos and share 55% of the resulting revenue with the video’s creator. However, the monetization program is in a testing phase and is being limited to just individual video creators for now. Read more below. Other things to know about - Tomorrow: On our next Digiday+ talk, we'll hear from Greg March, CEO of Noble People, on how to prepare for the future of work, including how agencies should think about managing remote workplaces. Learn more and subscribe to Digiday+ for access to this exclusive conversation.
- Brands and agencies, tell us: As generating ad ROI becomes a tougher lift in the current era, which tactics are you using — from SPO to advertising on new platforms — to drive revenue and performance? And what new tactics would you like to try? Sponsored by Sharethrough.
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| Streaming Outside The Box | | | | Instagram will test IGTV ads this year with individual creators and share 55% of ad revenue. | | |
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howdy! | Beyond Ads | | | | With digital events, the whole is greater than the sum of its parts. | | |
| Sponsored by MinuteMedia | | | | Increasingly, publishing companies are looking beyond traditional ad sales to diversify revenue, often by turning to new distribution channels or partnering with like-minded publishers and tech providers — and even competitors. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Marketers need to get back to the job at hand: Keeping the squeaky wheels of capitalism turning. | | |
| Sponsored by Vevo | | | | As programming production hits a standstill, advertisers are turning to CTV and utilizing new types of video content to scale their TV ad strategies. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Digiday’s quarterly benchmarking survey found that about 83% of marketers are managing their marketing either mostly in-house or completely in-house. That’s up from the 55% of marketers six months ago who said the same. | | |
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| Sponsored by AdColony | | | | Mobile game downloads have increased by more than 60 percent during the pandemic. As a result, brand marketers are spending more on mobile gaming ads to target higher-income players in a time of quarantine. | | |
howdy! | | | | | Agencies across the country are finding ways to help employees manage their mental health needs now due to the coronavirus pandemic. | | |
howdy! | Marketing on TikTok | | | | For advertisers looking for cheap and cheerful ads, TikTok isn’t a viable option. Rather, it’s a premium media buy for those with deep pockets. | | |
| | | | | For Telemundo, shifting to streaming platforms -- everything from parent company Comcast's Peacock to Quibi -- is an obvious choice based on a simple fact: The median age for Latinos in the U.S. is 28, much lower than that of the country as a whole. For Telemundo SVP of Digital Romina Rosado, that means the network needs to be on every new platform it can be to reach the 60 million Hispanics in the U.S. |
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