Rare adland voices heard in the internet’s generational trial as Microsoft CEO and ex-Googler claim ‘defaults are everything’.
October 06, 2023

Media experts argue social media is no search rival in the DoJ's antitrust tussle with Google

It's been touted as "the trial for the future of the internet" as the Justice Department battles with Google. This week the plaintiffs laid out their case of how exclusive deals with device manufacturers such as Apple and Samsung gave Google “a powerful strategic weapon," that effectively amounted to a monopoly.

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Rare adland voices heard in the internet’s generational trial as Microsoft CEO and ex-Googler claim ‘defaults are everything’.
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Campbell Brown’s announcement that she is leaving her post as Meta’s head of global media partnerships this fall elicited a metaphorical shrug from publishers amid declining referral traffic and waning revenue.

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With viewer attention vital to driving engagement and maximizing the ROI of campaigns, advertisers focus on contextual-driven campaigns as a more effective and respectful way to engage audiences.
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The challenges of measurement in the media buying world cut across many areas, from CTV and influencer marketing to retail media and performance.
To maximize audience engagement while also driving revenue, publishers are using online job boards to unlock new ad inventory.
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As brands and retailers dole out their marketing spend through the end of the year and figure out how the different social media platforms will play into their holiday marketing strategies, it turns out they’re actually upping their investments in Instagram this year.
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For publishers, diversifying bidder partners can profoundly influence revenue and user experience.
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Those mandated to return to in-person work are more than twice as likely to feel resentment about it than those who are coming back due to strong pressure.
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Those mandated to return to in-person work are more than twice as likely to feel resentment about it than those who are coming back due to strong pressure.
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