Dear trade visitors,
One day before the official opening of ITB Berlin we are kicking off today with an entire day for the media: Welcome to the new Media Monday.
On today's program? The official opening press conference followed by selected exhibitor presentations and the festive opening gala by the Host Country Georgia.
You can't be on the fairgrounds in person? Here are the good news: Join the livestream on itb.com or ITBxplore!
What else you should know? We'll tell you!
Have a great day!
Sincerely,
Your ITB Berlin team
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 | ITB BERLIN NEWS | YOUR DAILY SOURCE OF INFORMATION FOR ITB BERLIN | Make sure to grab a copy on your way in or out the fairgrounds or scroll through the online version of the daily edition!
In today's preview issue you'll read about new beginnings and many more interesting stories about this year's ITB Berlin and its exhibiting companies.
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| Here are only two of the preview stories:
|  | Get to know the company "Click A Tree" and their smart reforestation projects targeting all 17 Sustainable Development Goals. Way to go!
READ ON
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 | This episode of the ITB News Podcast discusses slow and green travel with Mariana Garita, CST Coordinator at the Costa Rica Tourism Board.
TUNE IN
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| | TODAY'S PROGRAM HIGHLIGHTS |  | Taking place in the Palais am Funkturm, as well as via online livestream on ITBxploreâ¯and itb.com the Media Monday is filled with press conferences and presentations.
Here is what to look forward to:
| EVENTS OF THE DAY | 10am - 11am: Opening press conference
Moderated by Katie Gallus, Dirk Hoffmann, the host and Managing Director of Messe Berlin, H.E. Levan Davitashvili, Vice Prime Minister, Minister of Economy and Sustainable Development of Georgia, Charuta Fadnis, SVP Research and Product Strategy at Phocuswright and Norbert Fiebig, President of the German Travel Association (DRV) will come together and share insights and lookouts about the global tourism industry.
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11.45 am â 12.30â¯pm: "Long-Haul Travel to Europe: What to expect in 2023" Press conference with the European Travel Commission (ETC)
Speakers: Luis Araujo, president, European Travel Commission (ETC) and Turismo de Portugal, Tom Jenkins, CEO, European Tourism Association (ETOA) and David Goodger, director, Tourism Economics
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| 1.15 pm â 2 pm: "Press conference â World Travel & Tourism Council (WTTC)"
Speaker: Julia Simpson, President & CEO of the World Travel & Tourism Council, Glenn Mandziuk, CEO of the Sustainable Hospitality Alliance, Florian Sengstschmid, CEO of the Azerbaijan Tourism Board, Inge Huijbrechts, Senior Vice President of Sustainability, Security & Corporate Communications at Radisson Hotel Group
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2.45 pm â 3.30 pm: "Unexpected Arabia: Discover Saudi"
Speakers: Hazim Al Hazmi, Saudi Tourism Authority, Abdulrahman Aljefri, Diriyah, Julia Stubenböck, Royal Commission for AlUla Germany, Abdullah AlZahrani, Red Sea Global
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| 6pm: "Official Opening Ceremony by Georgia"
Georgia, the Host Country of ITB Berlin, will kick off ITB Berlin with a spectacular show program of traditional dance, music performances and leading names in politics and tourism. Read more
Here is a beautiful piece of visual art to get you in the mood for "Infinite Hospitality" by Georgia:
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| | WHAT ELSE SHOULD YOU KNOW? | HERE ARE OUR TIPS OF THE DAY |  | Your trade fair visit, your success story! You should know about these services:
| INTERACTIVE HALL PLAN | The Berlin exhibition grounds are huge!
Our tip: Familiarise yourself in advance with innovations on the exhibition grounds and your possible walking routes and use the navigation aid via ITB App on site.
The interactive hall plan helps you to navigate through the halls and gain useful exhibitor information.
TO THE MAP
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GETTING THERE | From the airport or train station into the city or to the exhibition grounds and back: by public transport, car or shared mobility providers such as Scooter. There are many options, the choice is yours!
Also, free shuttle buses will also take you quickly from A to B on the exhibition grounds, through the city of Berlin and to our partner hotels.
MORE TRAVEL TIPS
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| ITB MOBILE APP | Exhibitor and product lists, event overview and live stream, site plan, My ITB (your favourite exhibitors or events and dates), networking features, important trade show information, news, contact scanner, selfie camera...
It's all there in the ITB App.
DOWNLOAD THE APP
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ITBXPLORE | Be sure to remember your profile on ITBxplore - there are sure to be some networking requests here that you shouldn't miss!
Also, make use of the "My Schedule" function, which will ensure that you don't miss any of your favourite events during ITB Berlin.
TAKE ME THERE
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| | LOOK OUT | WHAT IS HAPPENING TOMORROW? |  | These are the highlights you can look forward to tomorrow:
| ITB BERLIN CONVENTION | "Opening ITB Berlin Convention Day 1"
10:30am | Hall 7.1a, Orange Stage
David Ruetz, Senior Vice President, Messe Berlin and Professor Heinz-Dieter Quack, Board of Experts and Professor for Tourism Management, Ostfalia University of Applied Sciences, officially welcome the guests of the ITB Berlin Convention.
Under the slogan of this year's ITB Berlin Convention "Mastering Transformation" 18 theme tracks await with numerous sessions and experts from the global tourism industry.
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ITB BERLIN CONVENTION | "Green Destinations Story Awards 2023 (followed by reception)"
4:35pm, Hall 3.1 Green Stage
Showcasing the most inspirational initiatives for sustainable tourism development in 6 categories.
- Rika Jean-Francois, Commissioner for CSR, ITB Berlin
- Albert Salman, President | Green Destinations Foundation
- Anula Galewska, Managing Director | Travindy
- Gopinath Parayil, Founder | The Blue Yonder"
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| | | ALL EVENTS | Panel discussions, lectures and interviews, fireside chats, pitches, press conferences, exhibitor events, award ceremonies, workshops, evening events... there is A LOT going on during ITB Berlin!
Scroll through the list of all events and save your favorites.
GET THE OVERVIEW
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HOST COUNTRY GEORGIA | The Official Host Country of ITB Berlin 2023, Georgia, will convince you on-spot what they mean by their slogan "infinite hospitality". Make sure to visit the stand in the Hub27 (201) to indulge in masterclasses like calligraphy, traditional painting and knitting or taste delicious Georgian wine.
EXPLORE GEORGIA
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| | ITB BERLIN IN SOCIAL MEDIA | RIGHT AT THE FOREFRONT! | Connect, like, share and join the conversation!
News, important information, behind-the-scenes, news from the industry...
Join the ITB Berlin community on Twitter, Instagram, Facebook, LinkedIn or YouTube and be part of it with #ITBBerlin and @itbberlin!
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| | DO YOU HAVE ANY QUESTIONS? | WE HAVE THE ANSWERS! | We are happy to support you in making your ITB Berlin experience a great success!
Maybe our FAQ section helps you find your answer?
If not, please do not hesitate to contact our team at: itb@messe-berlin.de.
During ITB Berlin our team is also available by phone at (0049) 3033 5555.
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