Good morning marketers, are you running video ads right now?
Internet traffic is up, CPMs are down, and big tech companies are pivoting to adapt to the ongoing COVID-19 crisis. Like many of us, social and video platforms are up against major challenges as more people hunker down with technology behind closed doors.
As a result, media networks in the EU – like Facebook, Netflix, Disney+, among others – have already begun reducing video bitrates and defaulting to lower qualities to compensate for the surge in traffic. The push to downgrade streaming quality has been primarily focused in Europe with regulatory mandates, but the U.S. might not be far behind – and advertisers will likely feel the impact.
When it comes to maintaining a nimble marketing operations workflow, agile expert Stacey Ackerman says it’s important to have a strong facilitator to make sure everyone is actively participating in the conversation. However, now that remote work has moved from being an option to a mandatory policy for many, some MOPs teams are having to learn on the fly how to keep their agile practices in place while the team works from home. Ackerman recommends putting a working agreement in place to outline how the team will operate, from the tools that will be used to communicate to when team members will be available online.
Keep reading for more, including a look at which marketing executives are on the move, and a mindfulness exercise to keep you grounded.
Taylor Peterson,
Deputy Editor
