Good morning Marketer, are you ready for July?
CCPA enforcement starts July 1. Greg Sterling will be discussing what marketers need to know about CCPA with these experts on Live with Search Engine Land this Thursday at 1:00 p.m. EDT :
- Lisa Rapp, VP Data Ethics, LiveRamp
- Abby Matchett, Enterprise Analytics Lead, Bounteous
- Katelyn Ringrose, attorney, Future of Privacy Forum
If you would like to join live, please fill out this form. We will send confirmations to the first 100 people who sign up.
July 1 also marks the start of the #StopHateForProfit boycott of Facebook Ads. More and more prominent brands have pledged to pause ads across Facebook’s platforms for the month of July. Pausing ads can have a significant impact on revenue, particularly for SMBs and direct to consumer brands that rely heavily on Facebook campaigns to drive sales, however. Contributor Karen Amundson offers alternative media plan suggestions for businesses thinking about shifting their ad dollars away from Facebook.
Keep reading for more marketing tips.
Ginny Marvin,
Editor-in-Chief