Keyword blocklists are increasingly part of rather than the crux of brand suitability strategies.
| Over the next few hours, marketers across the U.S. will be watching the events of Inauguration Day closely, ready to pause, tweak or block ads from appearing against problematic content should things go sideways. While some marketers will stick to blunt tactics like blocking ads from news sites entirely, many are turning to more nuanced strategies that also ensure their dollars support quality journalism. “Ahead of the inauguration, we’re advising clients not to rely on keyword lists and instead take a more considered approach to where they invest in media to protect their brands,” said Joshua Lowcock, global brand safety officer at Universal McCann. Read more below. Keyword blocklists are increasingly part of, rather than the crux of, brand suitability strategies. The free, ad-supported streaming TV market has quickly expanded to the point of becoming overgrown. Publishers are sensing an opportunity and a responsibility in 2021 to invest more money and focus in reporting out national stories at a local level. Boosting staff morale is more critical than ever for employers, after a year of stalled business and cost containment. Other things to know about With an incredibly challenging year behind us and some tough times still lingering ahead, recognizing your team’s rising stars is more important than ever. Submit to the Future Leader Awards by the last chance deadline this Friday, January 22 to show your appreciation for your company’s up and coming stars. Direct-to-consumer is not only a revenue success story for 84 percent of consumer packaged goods companies, it’s also helping them better understand their customers. Download this new report to learn more. Sponsored by Adobe. Brands that launched (or relaunched) in periods of slower growth experienced greater excess share of voice growth than the general average growth. Check out these and other insights about how campaigns are succeeding in the feed. Sponsored by Twitter. | | |
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howdy! | Sponsored by Tipser | | Shoppable video is filling a physical retail void | | With the social and physical aspects of shopping being stripped away — largely due to various lockdown restrictions around the globe — shoppable social media is poised to fill the void. | | |
howdy! howdy! | Sponsored by Adobe | | Report: CPG is riding a DTC wave | | Direct-to-consumer is not only a revenue success story for 84 percent of consumer packaged goods companies, it’s also helping them better understand their customers. Download this new report to learn more. | | |
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