"We've reached a tipping point where AI has shifted from a nice-to-have to a must-have for marketers," says long-time ad exec and consultant David Berkowitz. "As these technologies continue to ... Read the whole story
Much has transpired since we last checked in with Shelly Palmer, and in this week's edition, he brings up to speed on the latest in disruptive media tech. Read the whole story
The trend toward "in-housing" digital media has challenged many independent agencies-imposing budget constraints leading to lower profits and product quality, inhibiting agency and brand growth. With this article, we introduce a series on how outsourcing media execution can help balance people, workflow, and technology while maximizing growth and profitability. Click for more
"Anyone below the age of 25 is treating Roblox as their primary platform for connection, communication and play all integrated into one environment." Read the whole story
As part of a rapidly accelerating game of holding company AI one-upmanship, IPG's roadmap includes a new sandbox, as well as engineering a new "iterative media mix" connecting audiences, creative ... Read the whole story
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