It's not literally a lab with beakers and test tubes, but utilizes tens of thousands of scientifically designed data tests to prove or disprove media hypotheses. Read the whole story
The watermarks are embedded directly into AI-generated images, audio, text and video. Some call it a "game-changer" for advertisers and marketers. Read the whole story
Microsoft and Salesforce recently announced AI agents and now Google will join a crowded but lucrative space. Code-named Project Jarvis, the technology will conduct consumer functions to minimize mundane tasks. Read the whole story
The 2024 holiday season presents a unique challenge for multichannel brands amid economic uncertainty and evolving consumer behaviors. Brands must strategically balance their media investments, leverage first-party data, and stay ahead of the latest trends. Use this guide to prepare your brand to successfully navigate the holiday season and beyond. Click for more
Google's Sarah Kennedy this morning pitched the ANA on trying its new NotebookLM application. So I did, and this column is the result. Read the whole story
AI gives AR its intelligence, the ability to understand and interact with the world around you, making the experience fluid - and almost magical. Read the whole story
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