"To just really manifest that connection in people's minds and to hopefully alter the phenomenon -- at least temporarily -- to make people dream about you and the product together." Read the whole story

Cybercriminals have evolved beyond stealing credit card numbers and passwords. They're now weaponizing AI to compromise advertising ecosystems, creating a crisis that threatens not just your media budget, but the ... Read the whole story

In a year dominated by generative -- and agentive -- AI, it was a story about the good old metaverse that was the most-read "Media3.0" column of 2024: Colin Kirkland's ... Read the whole story

SonarX's partnership with Amazon's AWS makes its datasets accessible to developers, enterprises and institutions for free through AWS's Open Data platform, showcasing Amazon's confidence in Web3's potential to transform industries. Read the whole story

CJ 4DPLEX is working with National CineMedia to tie a full sensory experience into ads running at theaters. Read the whole story