"This is one of those transformative moments in transmedia," asserts Barrier Four's Jonathan Millar, which is creating new kinds of "playable media" campaigns for brands like Netflix on the metaverse ... Read the whole story
By leveraging CGI and virtual production methods, the toy manufacturer took a step out of its comfort zone in order to mirror the immediate, visceral experience of creativity that the ... Read the whole story
As I read Dentsu's latest report about gaming, it seemed part manifesto, part love letter and part cheat sheet. But I'm not its target audience. Marketers are. So I spoke ... Read the whole story
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It's not literally a lab with beakers and test tubes, but utilizes tens of thousands of scientifically designed data tests to prove or disprove media hypotheses. Read the whole story
The watermarks are embedded directly into AI-generated images, audio, text and video. Some call it a "game-changer" for advertisers and marketers. Read the whole story
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