Tune into The New Normal today at noon ET. This week's guest is BuzzFeed News media editor Craig Silverman. He will chat with Digiday editor-in-chief Brian Morrissey about the site’s longtime coverage of disinformation and how it applies to both the coronavirus pandemic and the wave of protests sweeping the nation. Register here. MediaMath, an ad tech company that competes in the same space occupied by much larger tech giants like Google, Amazon and Adobe, is exploring a possible sale. Since 2007, the New York-based company has raised more than $500 million in funding. Now, MediaMath has appointed investment bank Centerview Partners to explore its strategic options, which could include a debt restructuring or a potential sale, according to people familiar with the matter. Read more below. Other things to know about | | |
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| The Programmatic Marketer | | | | The ad tech company is working with investment bank Centerview Partners on the process — which could also include a debt refinancing — according to people familiar with the matter. | | |
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howdy! | Managing Through Crisis | | | | Companies need to respond to the racism row with genuine intentions or not participate in the conversation at all, anything in between can be very disingenuous. | | |
| Sponsored by Moat by Oracle Data Cloud | | | | Cross-channel measurement is unlocking insights into exactly when and how often marketers are reaching consumers with their messaging. | | |
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howdy! | Beyond Ads | | | | By using emerging technology like camera drop kits to ensure higher resolution content, branded content studios are able to ensure clients achieve brand safety. | | |
| Sponsored by Primis | | | | In pursuit of reliable revenue, the economic impact of the pandemic and quarantine is prompting some publishers to favor larger partners. | | |
howdy! | Managing Through Crisis | | | | As marketers manage another crisis, they are thinking about how to help their teams as well as how they should be advertising. | | |
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| Sponsored by OneTrust | | | | GDPR and the California Consumer Privacy Act are in full swing, and cookies are disappearing. In a new guide, learn how publishers and advertisers are using consent management systems to swiftly collect and record user opt-in decisions and adhere to regulations. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | DTC startups have responded to protests over the past week through social media posts and donations. Now, the focus needs to shift to building diverse companies. | | |
howdy! | Future of Work | | | | ven as employers have touted “bring your whole self to work” theorems over the past couple of years, it’s forgotten that that privilege has only really been afforded to a few. For many, bringing your whole selves to work isn’t an option. And the realities of the current work-from-home brigade mean that many haven’t been given a choice: When work is literally in your home, how do you keep it at arm’s length? | | |
| | | | | Consuming sports and betting on them usually happen in two different places. "If you look at the traditional way sports betting has been launched in Europe and even in North America -- in the offshore and black markets -- how people bet is through betting apps," according to John Levy, CEO of theScore, a Canadian sports media company. Those apps aren't where betters get their actual score lines and injury updates; they're where gamblers turn to once they've watched the game or read about it elsewhere. His company is looking to bridge that gap. |
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