It’s difficult for an independent search and performance agency to compete against others owned by major holding companies, but during one of the most chaotic years in recent history, NP Digital managed to stay one step ahead in terms of the percentage of growth and the way it supports a variety of brands.
NP Digital, a service-based agency, increased revenue by 169% year-over-year (YOY) in 2021, currently forecasting more than $70 million in revenue for 2021 -- up from nothing in November 2017, when Neil Patel co-founded the company.
Non-U.S. revenue in 2021 compared with 2020 rose by 2,862%, and paid-search spend increased 372% YOY.