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MediaPost All Stars
Creative All-Star: Shana Bellot
by Fern Siegel

What’s in a name? For openers, a quirky, offbeat agency name gets attention. Say StrawberryFrog.

The moniker is inspired by the strawberry frog, the rarest frog in the world, with blue legs and a red body. It is the opposite of what managing director Shana Bellot calls factory dinosaurs —  slow, bureaucratic firms.

StrawberryFrog is agile, fast and nimble — and she credits that “rebel-with-jeans” ethos for the agency’s winning track record.

Bellot shares some of that credit.

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