What’s in a name? For openers, a quirky, offbeat agency name gets attention. Say StrawberryFrog. The moniker is inspired by the strawberry frog, the rarest frog in the world, with blue legs and a red body. It is the opposite of what managing director Shana Bellot calls factory dinosaurs — slow, bureaucratic firms. StrawberryFrog is agile, fast and nimble — and she credits that “rebel-with-jeans” ethos for the agency’s winning track record. Bellot shares some of that credit. |