HOA covenants: What to know about CC&Rs | How to get better organized for a successful year | Mastering AI prompts: Tips for marketers
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February 4, 2025
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HOA covenants can shape neighborhoods and the lives of residents significantly. Here's what real estate agents should know about HOA CC&Rs.
Full Story: REALTOR® Magazine (1/31) 
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Best Practices in Sales & Marketing
With a little strategy and a whole lot of grace, you can set yourself up for a year of success. This isn't about becoming a perfectly organized person overnight; it's about finding what works for you and leaning into tools and habits that play to your strengths.
Full Story: REALTOR® Magazine/The Lounge (1/30) 
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As prompt engineering becomes more critical in using AI for marketing, industry professionals emphasize the importance of clarity, context and creativity in prompt creation. "The process is often iterative -- trial and error plays a big role," says Macklin Andrick, a senior creative technologist for George P Johnson.
Full Story: The Drum (free registration) (2/3) 
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Real Estate Trends
Favorable conditions make this health care subsector a strong choice.
Full Story: REALTOR® Magazine/CREATE (1/6) 
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US construction spending exceeded expectations in December, driven by an increase in single-family homebuilding. The Commerce Department reported a 0.5% rise in spending, but elevated mortgage rates could potentially put a damper on future residential construction activity. Spending for multifamily units was down 0.3%.
Full Story: Reuters (2/3) 
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The Pritchard House, a historic home in Bluffton, S.C., has been listed for $4.9 million by Premier Sotheby's International Realty. Built in 1890, the 2,500-square-foot home features three bedrooms, two bathrooms and unique elements such as a "Mermaid by the Sea" glass mural by Lillian Heyward in the kitchen. More recent upgrades include Viking appliances and mahogany doors.
Full Story: The Sun News (Myrtle Beach, S.C.) (2/1) 
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Technology & Innovations
Digital tools revolutionize real estate industry
(Andriy Onufriyenko/Getty Images)
The real estate industry is transforming through digital tools and technologies such as AI, blockchain and virtual reality. These advancements allow investors and agents to make data-driven decisions, streamline operations and enhance marketing efforts. Those who adopt these technologies gain a competitive edge, Abdul Basit writes.
Full Story: TechBullion (UK) (2/4) 
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Fair & Equitable Housing
Gov. Gretchen Whitmer's 2026 budget plan includes more than $2 billion for affordable housing to address a significant shortage in Michigan. "Housing is part of your quality of life," says Roxanne Case of the Ingham County Land Bank. "Everyone deserves housing."
Full Story: WILX-TV (Lansing/Jackson, Mich.) (2/3) 
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Legislation & Regulation
U.S. banks reported stronger demand for commercial and industrial loans in the fourth quarter of 2023, with the net share of banks reporting an increase turning positive for the first time in two years, according to the Federal Reserve's Senior Loan Officer Opinion Survey. However, for the commercial real estate sector, banks reported tighter lending standards and generally unchanged demand. The survey results suggest that the Fed's interest rate cuts in 2023 may have encouraged business borrowing, although the effect on demand for other types of loans appeared limited.
Full Story: Reuters (2/3) 
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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