With growing confidence in their own subscriber acquisition strategies, European publishers are making retention a higher priority this year while satisfaction with platform support has declined, according to a report from German media house Axel Springer.
Google navigation app Waze is ramping up its ads business with a new deal with WPP, home of ad-buying giant GroupM.
On this week's Making Marketing Podcast, former PepsiCo and Visa marketing exec Shiv Singh, discussed why brands today lack trust, the difference between brand purpose and brand equity and why he still likes Facebook.
More than $2.5 billion worth of spending power will be represented at the Digiday Retail Forum: Direct-to-Consumer. Don't miss out on your chance to connect with an influential group of decision-makers in New York on March 21.
Today, video is recognized as the most important medium for viewer engagement. Despite a competitive environment, publishers are still aware of the importance of engaging audiences via video. From building trust in the content to gaining internal confidence in a video strategy, here are a few challenges to be aware of. Sponsored by Vizrt.
The marketing landscape has changed. Businesses that once dedicated their time and resources to slow-moving, broadly-focused campaigns are now fixated on reaching individual customers with personalized intent.
Some marketers think B2B advertising is fine the way it is. They think their ROI is as good as it can be. They think their data works well for them. But they're wrong. Sponsored by AdDaptive.
