Plus, an age discrimination lawsuit moves forward ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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First Things First
 
August 17, 2020
By Jameson Fleming
 
 
Shinesty's Email Marketing Aims to Entertain With Irreverent Content
 

First some context on email marketing's boom via Klaviyo:

  • Email revenue is up 86%.
  • Open rates are up 21.8% and clickthrough rates are up 22.5%.
  • Revenue per recipient is up 60.5%.

Now, someone doing it extremely well: Shinesty.

With an “entertain first, sell second” approach, Shinesty has click rates that are up 30% and revenue up 300% year over year. Through memes, jokes and the eagles mask below, Shinesty is rewriting the email marketing playbook. Here's how.

 
 
 
 
 
Former Doner Employee's Age and Gender Discrimination Lawsuit Moves to Trial

Last year, Susan Walsh sued Doner, alleging age discrimination as she was fired days before her 60th birthday. On Aug. 7, a judge ruled the suit could move forward.

Walsh alleges she was wrongfully terminated due to age discrimination and was paid less than male colleagues. Doner’s position is that Walsh was fired as part of a “workforce reduction” and that she was paid appropriately for her role. Read more on the case here.

 
 
 
The Ad-Tech Industry Takes Aim at Its Unloved Middlemen

In these tough times with tight budgets, every penny spent in ad-tech's opaque supply chain is scrutinized. That's why a recent test sell-side platform (SSP) TripleLift is so important. It found that cutting out an intermediary shaved 28% off the advertiser’s CPM costs. Another benefit? Campaigns were three times as likely to win premium ad inventory on auction. Get more info on the study's findings here.

 
 
 
Podcast | Feeding America’s CMCO on Tackling Hunger for 54 Million People

This week's Inside the Brand podcast is a critically important one. There were 37 million people who didn't have enough food to eat before Covid-19 struck. Now, it's estimated that number is as many as 54 million people in the United States. Feeding America CMCO Cathy Davis joined us for a conversation about how to make a difference.

 
 
 
 
 
 
 
 
 
 
 
 
 
2 Boutique Shop PSA Campaigns Have Gone to the Dogs
 

Encouraging face masks and raising money for shelters.

 
 
 
 
 
 
 
 
Promoted Content by MessageGears
Your Cross-Channel Messaging Doesn't Deserve a Bad Email Platform
 
Your Cross-Channel Messaging Doesn't Deserve a Bad Email Platform
 
 
 
 
 
 
 
Adweek Promos and Events
Just announced! Dwyane Wade at Brandweek Masters Live
 

Chief Culture Officer and Founder of CAA Amp and Principal of Wade Enterprises, Dwyane Wade joins the Brandweek Masters Live lineup. Secure your pass today and join us for the fully reimagined virtual experience 9/14-9/17.

 
 
 
 
 
 
 
 
1-800 Contacts Doubles Down on TV Advertising During the Pandemic
 

More people are calling the online retailer—and they’re staying on the phone longer, too.

 
 
 
 
 
The LA Sparks Continue to Work Just as Hard Off the Court for Societal Change
 

Short film from WNBA team says there is 'no off-season in the pursuit of justice.'

 
 
 
 
 
Moms and Daughters Are Closer Than Ever Since the Pandemic Began
 

They are making TikToks, drinking wine and closing the generational gap.

 
 
 
 
 
Millennials—Not Gen Z—Present Biggest Ecommerce Opportunity for Holiday Season
 

How to make the most of lifecycle marketing.

 
 
 
 
 
GroupM’s Global Chief Product Officer Leaves for DoubleVerify
 

The measurement firm is eyeing growth in connected TV.

 
 
 
 
 
Bustle Digital Group to Acquire W Magazine Under Joint Venture
 

The media conglomerate plans to expand the publication’s digital presence with W Media.

 
 
 
 
 
 
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