Antonio Lucio’s departure from Facebook earlier this month concluded his prestigious 40-year career in marketing and advertising. Now, the company has promoted Alex Schultz, vp of product growth, analytics and internationalization for the brand, to replace Lucio in the CMO role. 

Lucio had been with Facebook for two years, and he had previously held leadership positions at HP, Visa, Kraft and PepsiCo. He said he plans to devote the next chapter of his career to promoting diversity and inclusion in the world of marketing. On his next to last day in the industry, he appeared at Brandweek to share a powerful and emotional talk full of lessons he learned about marketing and leadership in his storied career. [Watch the talk or read the transcript here.]

A promotion amid scrutiny: Schultz’s background in online marketing and analytics, and he says social media is a “force for good” and has created opportunities for economic empowerment and personal connection.

Also in job moves: 

• "I love the power of creativity," says Droga5's new global head of diversity and inclusion Tiffany Edwards of her work in DEI over the past four and a half years. "I do believe if we get this right, this industry has so much potential.”
• Havas Creative North America has hired Claire Telling as its first chief people officer as it looks to reimagine its recruiting process and address systemic racism within the organization.

Could a fast-food chain earn a Michelin Star if the food is good enough? Burger King in Belgium thinks so. It’s working with French agency Buzzman on a campaign to get its Master Burger recognized by the Michelin Guide, which grants stars to the world’s finest restaurants based on ingredient quality, flavor, cooking technique, chef personality, consistency and monetary value. The chain believes the burger is worth the accolade and has launched a petition to push for it. Its Belgium CEO Kevin Derycke has even called upon the Michelin inspectors to consider it.

It could happen: One Michelin Guide inspector is taking it seriously.

A smaller follow-up to The New York Times investigative exposé of Donald Trump’s taxes referenced the many ads that Trump has appeared in and how much he earned from them. The lineup includes $15 million for a 2010 Serta ad, $850,000 to promote All laundry detergent, $500,000 for a 2005 Domino’s spot and another $500,000 for Oreos.

And there are more: Watch at AgencySpy.

A new campaign from nonprofit RepresentUs and agency Mischief features deepfakes of authoritarian leaders Vladimir Putin and Kim Jong-un ominously discussing the dangers of voter suppression and manipulated media. Mischief co-founder and chief creative officer Greg Hahn said they used the technology not only to illustrate the concept but to grab attention in a media environment that’s over-saturated with political messaging.

Watch: The videos point out the threats manipulated media can pose to fair and open elections.

More of Today’s Top News & Highlights

• Disney+ Rolls Out Remote Co-Viewing Option Ahead of Fall Premieres
• Mark Zagorski Is Leading DoubleVerify’s CTV Push
• Sony Music UK’s Dorothy Hui on Social-Fueled Discovery and the Rise of Voice
• BBDO New York Named Agency of Record for AARP
• Vox Media Creates Self-Serve Ad Tool for Marketers
• Another Reason for a Lukewarm Holiday Season: Shoppers Are Bummed Out
• Snapchat Extends Show Up Campaign With National TV Spot During Presidential Debate

• Are You Removing Friction From Your Mobile Experiences?
• Building Strategic Partnerships for Today’s Marketing Challenges
• The Way Forward for Telecoms

See all of Facebook’s Partner Expert Posts.

Now you can watch your favorite Disney+ shows and movies with up to six long-distance friends with the service’s new co-viewing option, GroupWatch. Sister platform Hulu rolled out something similar a few months ago. The feature accompanies the impending release of the second season of The Mandalorian in October, as well as the new original WandaVision.

Learn how it works.

Join Adweek on October 8 for In With the New: Driving Discovery in 2021, a live virtual event presented in partnership with Taboola. Hear from content leaders and brand marketers on what they’ve learned this year and how that’s informing their plans for 2021. Register today to save your virtual seat.

Fresh pet food brand The Farmer's Dog gathered user-generated video for its new campaign, 'The Sound of Real Food.'

An early October election special began development after the comedy was originally held for midseason.

It's the first promotion for the airline's new brand platform, 'We've got a plane for that.'

The Pokémon Company, Niantic and Muh-Tay-Zik / Hof-Fer collaborated in the middle of the pandemic.

The trend of hardening virgin beverages is still going strong.

We need a better environment for creativity.