Plus, a history of Trumpvertisements
| | | | | First Things First | | September 30, 2020 | By Jess Zafarris |
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| Following Antonio Lucio's Retirement, Facebook Promotes Product Growth VP to CMO | |
| | Antonio Lucio’s departure from Facebook earlier this month concluded his prestigious 40-year career in marketing and advertising. Now, the company has promoted Alex Schultz, vp of product growth, analytics and internationalization for the brand, to replace Lucio in the CMO role. Lucio had been with Facebook for two years, and he had previously held leadership positions at HP, Visa, Kraft and PepsiCo. He said he plans to devote the next chapter of his career to promoting diversity and inclusion in the world of marketing. On his next to last day in the industry, he appeared at Brandweek to share a powerful and emotional talk full of lessons he learned about marketing and leadership in his storied career. [Watch the talk or read the transcript here.] A promotion amid scrutiny: Schultz’s background in online marketing and analytics, and he says social media is a “force for good” and has created opportunities for economic empowerment and personal connection. Also in job moves: | | | |
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| Burger King Is on a Quest for a Michelin Star | |
Could a fast-food chain earn a Michelin Star if the food is good enough? Burger King in Belgium thinks so. It’s working with French agency Buzzman on a campaign to get its Master Burger recognized by the Michelin Guide, which grants stars to the world’s finest restaurants based on ingredient quality, flavor, cooking technique, chef personality, consistency and monetary value. The chain believes the burger is worth the accolade and has launched a petition to push for it. Its Belgium CEO Kevin Derycke has even called upon the Michelin inspectors to consider it. It could happen: One Michelin Guide inspector is taking it seriously. | |
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| | Disney+ Rolls Out Remote Co-Viewing Option Ahead of Fall Premieres | |
| | Now you can watch your favorite Disney+ shows and movies with up to six long-distance friends with the service’s new co-viewing option, GroupWatch. Sister platform Hulu rolled out something similar a few months ago. The feature accompanies the impending release of the second season of The Mandalorian in October, as well as the new original WandaVision. Learn how it works. | |
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| | Adweek Promos and Events | Learn Which Lessons Brand Marketers are Taking into 2021 | |
| | Join Adweek on October 8 for In With the New: Driving Discovery in 2021, a live virtual event presented in partnership with Taboola. Hear from content leaders and brand marketers on what they’ve learned this year and how that’s informing their plans for 2021. Register today to save your virtual seat. | |
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| | Featured Jobs | confidential Casper, Wyoming | confidential Casper, Wyoming | Corporation for National and Community Service Washington, Washington DC | AbelsonTaylor Chicago, Illinois | Brunet-García Jacksonville, Florida | | |
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